2019 Winners & Shortlists

DIESEL | BE A FOLLOWER

Short List
BrandDIESEL
Product/ServiceDIESEL
EntrantGOOD PEOPLE Cairo, EGYPT
CategoryUse of Licensed or Adapted Music
Idea Creation PUBLICIS ITALY Milan, ITALY
Production GOOD PEOPLE Cairo, EGYPT

Write a short summary of what happens in the film.

Don’t be an influencer. Be a follower. Diesel’s new counter culture message. We actually used real influencers in this one. Which makes all the difference. And with their millions of followers, they helped promote this campaign by posting it on their instagram.

Tell the jury about the choice of music track.

We tried every track ever made that mentioned following-followers. And then this one just worked. it felt just right. And we just went for a slower, lower tempo, recomposition of it.

Credits

Name Company Role
Ali Ali Good People Director
Pierre Mouarkech Good People Director Of Photography
Khaled Zaki Good People Executive Producer
Sabine Farah Good People Executive Producer
Chantal El Haber Good People Producer
Neda Ahmed Cold-Cutz Editor
Karim Osman Good People Line Producer
Ahmed Tahoun Good People Digital Content Director/Cinematographer
Abdullah Fareed Good People Director's Creative Team
Mahmoud Shoukri Good People Director's Creative Team
Eslam Abu El Enein Good People Typography
Lionel Soria Good People Production Designer
Richard Fearon MPC Colorist
Vladimir Chorvatovic Soundsquare Sound Design
Mihnea Gheorghiu Publicis Italia Creative Director
Thiago Cruz Publicis Italia Creative Director
Costanza Rossi Publicis Italia Creative Supervisor
Eddy Guimarães Publicis Italia Associate Creative Director
Vinicius Dalvi Publicis Italia Associate Creative Director
James Andrews Publicis Italia Senior Copywriter
Francesca Zazzera Publicis Italia Agency Producer
Tania Dal Pra Publicis Italia Agency Producer
Filippo D’Andrea Publicis Italia Account Director