2019 Winners & Shortlists

AMAZON | THE THE BIGGEST SALE

BrandAMAZON
Product/ServiceSOUQ
EntrantGOOD PEOPLE Cairo, EGYPT
CategoryCasting
Idea Creation GOOD PEOPLE Cairo, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT

Write a short summary of what happens in the film.

This is Amazon or Souq.com's spot for their Black Friday sale, which in the Middle East is known as White Friday.

Tell the jury about the casting process.

We knew from the start that casting would make or break this film. We wanted each character to carry the weight of his or her vignette comfortably. To be able to tell a story in under a few seconds. We knew the shots would be fast and cutty, so we opted for iconic memorable faces.

Credits

Name Company Role
Ali Ali Good People Director
Ali Ali Good People Creative Director
Sabine Farah Good People Executive Producer
Ali Ali Good People Copywriter
Maged Nassar Good People Copywriter
Dalia Abdelshafi Good People Group Account Director
Hend Ghorab Good People Planning Director
Pierre Mouarkech Good People Director Of Photography
Sarah Touma Good People Producer
Nathalie Harb Good People Production Designer
Neda Ahmed Cold-Cutz Editor
Belal Hibri Lucid Post Colorist
VladimĂ­r Chorvatovic Sound Square Sound Designer
Maya Kassis Good People Stylist