2019 Winners & Shortlists

WHAT ARE WE ALLOWING?

Short List
BrandSAUDI TELECOM COMPANY
Product/Service'TUBY' VIDEO APP FOR KIDS
EntrantJ. WALTER THOMPSON Riyadh, SAUDI ARABIA
CategoryEditing
Idea Creation J. WALTER THOMPSON Riyadh, SAUDI ARABIA
Production DEJA VU Beirut, LEBANON

Write a short summary of what happens in the film.

In recent years, a phenomenon called viral challenges took social media by storm. Highly dangerous challenges, such as MoMo and Blue Whale, encourage youngsters to imitate them, exposing them to health risks and dangers that parents are still mostly unaware of. To launch Tuby, an app that protects children from inappropriate online content by only featuring child-friendly videos, we created a film that hits the problem at its heart to raise parents’ awareness. It’s an eye opener that lets parents live through the horrifying experience of watching kids carry out a few of the most popular and most dangerous viral challenges. It then ends with an alarming message that makes parents take a long, hard look in the mirror. The film was a part of a campaign that resulted in 827k app downloads.

Credits

Name Company Role
Chafic Haddad J.Walter Thompson Chief Creative Operations Officer
Rayyan Aoun J.Walter Thompson Executive Creative Director
Amr Wagih Mergawi J.Walter Thompson Creative Director
Max Dipasupil J.Walter Thompson Art Director
Abeer Alsalem J.Walter Thompson Copywriter
Noor Wafa J.Walter Thompson Copywriter
Jude Alsaati J.Walter Thompson Producer
Manasvi Gosalia Deja Vu Executive Producer
Shahir Zag Deja Vu Director