In Saudi Arabia, there is a huge cultural gap between older and younger generations. This is due to the rapid change undergoing the country as it catches up with the rest of the modern world. Young people often face criticism and judgment from older generations when it comes to their eccentric lifestyle. In a subtle yet witty way, we support the younger generation in an effort to reassure them that their behaviors are deeply rooted in the history of human conduct.
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Off screen, in its natural habitat, the “FOMO” creature is easy to spot... but harder to interact with. Drawn to the action happening elsewhere... It is there but not there. Distracted sometimes to the point of critically endangering its life, it is obsessed with missing out on the signs of enjoyment in the lives of others, while missing in action from its own life. It scrambles to stay informed, seized by panic when it feels left behind by something happening to some-one, some-where which classifies it as a social creature despite appearing distant. More often than not, the FOMO’s insatiable curiosity, its perpetual quest to not miss a thing, end up pushing the boundaries of social evolution. Sociologists argue that the FOMO is not fit to survive unassisted... We beg to differ. With Sawa’s new Prepaid Plan, FOMO is here to stay.