2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Durable Consumer Goods
TOM
DURACELL / BATTERIES
GREY MENA Dubai UNITED ARAB EMIRATES
TOBY
DURACELL / BATTERIES
GREY MENA Dubai UNITED ARAB EMIRATES
RUBY
DURACELL / BATTERIES
GREY MENA Dubai UNITED ARAB EMIRATES
A03 Cars & Automotive Products & Services
TITANIC
NISSAN / INTELLIGENT MOBILITY
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NAPOLEON
NISSAN / INTELLIGENT MOBILITY
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HITCHCOCK
VOLKSWAGEN MIDDLE EAST / BLIND SPOT ASSIST
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
SPIELBERG
VOLKSWAGEN MIDDLE EAST / BLIND SPOT ASSIST
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
CARPENTER
VOLKSWAGEN MIDDLE EAST / BLIND SPOT ASSIST
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
MORGAN FREEMAN
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
LIAM NEESON
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
AUTO-COMPLETE RADIO
CHEVROLET / ALL-NEW 2018 CHEVROLET EQUINOX
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES
Short List
THE DATE
AWR ARABIAN AUTOMOBILES / NISSAN REMOTE ENGINE START
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
HERTZ RADIO
UNITED ARAB EMIRATES
THE PHILIPPINES
THE MOTHER IN LAW
AWR ARABIAN AUTOMOBILES / NISSAN REMOTE ENGINE START
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
HERTZ RADIO
UNITED ARAB EMIRATES
THE PHILIPPINES
THE DENTIST
AWR ARABIAN AUTOMOBILES / NISSAN REMOTE ENGINE START
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
HERTZ RADIO
UNITED ARAB EMIRATES
THE PHILIPPINES
INTERVENTION
AUDI MIDDLE EAST / AUDI PRE-SENSE TECHNOLOGY
TONIC INTERNATIONAL Dubai UNITED ARAB EMIRATES
PROMOTION
AUDI MIDDLE EAST / AUDI PRE-SENSE TECHNOLOGY
TONIC INTERNATIONAL Dubai UNITED ARAB EMIRATES
NEW WIFEY
AUDI MIDDLE EAST / AUDI PRE-SENSE TECHNOLOGY
TONIC INTERNATIONAL Dubai UNITED ARAB EMIRATES
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
SOUL CHICKEN
MCDONALD'S / CHICKEN WRAPS
FP7/BEY Beirut LEBANON DIGGER'S DELIGHT
Beirut
LEBANON
DEAD CHICKEN
MCDONALD'S / CHICKEN WRAPS
FP7/BEY Beirut LEBANON DIGGER'S DELIGHT
Beirut
LEBANON
HIP HOP CHICKEN
MCDONALD'S / CHICKEN WRAPS
FP7/BEY Beirut LEBANON DIGGER'S DELIGHT
Beirut
LEBANON
A05 Media & Publications
GARBAGE CHUTE
OSN / WAVO
MISFITS Dubai UNITED ARAB EMIRATES MISFITS
Dubai
MONTAGE PRODUCTIONS
Dubai
WHAT IF CREATIVE STUDIO
Dubai
UNITED ARAB EMIRATES
NITRO TOY CAR
OSN / WAVO
MISFITS Dubai UNITED ARAB EMIRATES MISFITS
Dubai
MONTAGE PRODUCTIONS
Dubai
WHAT IF CREATIVE STUDIO
Dubai
UNITED ARAB EMIRATES
GLUE MOUTH
OSN / WAVO
MISFITS Dubai UNITED ARAB EMIRATES MISFITS
Dubai
MONTAGE PRODUCTIONS
Dubai
WHAT IF CREATIVE STUDIO
Dubai
UNITED ARAB EMIRATES
A06 Financial Products & Services, Commercial Public Services, B2B Products & Services
BIRDS
HEARLIFE CLINIC / HEARLIFE CLINIC
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
MINT MENA
Dubai
BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
Short List
CRICKETS
HEARLIFE CLINIC / HEARLIFE CLINIC
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
MINT MENA
Dubai
BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
Short List
DOLPHINS
HEARLIFE CLINIC / HEARLIFE CLINIC
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
MINT MENA
Dubai
BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
Short List
FOMO
SAUDI TELECOM COMPANY / SAWA PRE-PAID
J. WALTER THOMPSON RIYADH SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES
FOODIE
SAUDI TELECOM COMPANY / SAWA PRE-PAID
J. WALTER THOMPSON RIYADH SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES
SELFIE
SAUDI TELECOM COMPANY / SAWA PRE-PAID
J. WALTER THOMPSON RIYADH SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES
YOLO
SAUDI TELECOM COMPANY / SAWA PRE-PAID
J. WALTER THOMPSON RIYADH SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES
A10 Charities & Non-profit
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS
IMPACT BBDO Beirut LEBANON
EVERMORE
ALZHEIMER'S ASSOCIATION LEBANON / ALZHEIMER'S ASSOCIATION LEBANON
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
FOR EVERY TOMORROW
ALZHEIMER'S ASSOCIATION LEBANON / ALZHEIMER'S ASSOCIATION LEBANON
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
B01 Use of Music or Sound Design
CRICKETS
HEARLIFE CLINIC / HEARLIFE CLINIC
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
MINT MENA
Dubai
BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
DOLPHINS
HEARLIFE CLINIC / HEARLIFE CLINIC
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
MINT MENA
Dubai
BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
BIRDS
HEARLIFE CLINIC / HEARLIFE CLINIC
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
MINT MENA
Dubai
BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
HITCHCOCK
VOLKSWAGEN MIDDLE EAST / BLIND SPOT ASSIST
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
SPIELBERG
VOLKSWAGEN MIDDLE EAST / BLIND SPOT ASSIST
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
CARPENTER
VOLKSWAGEN MIDDLE EAST / BLIND SPOT ASSIST
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
HIP HOP CHICKEN
MCDONALD'S / CHICKEN WRAPS
FP7/BEY Beirut LEBANON DIGGER'S DELIGHT
Beirut
LEBANON
SOUL CHICKEN
MCDONALD'S / CHICKEN WRAPS
FP7/BEY Beirut LEBANON DIGGER'S DELIGHT
Beirut
LEBANON
DEAD CHICKEN
MCDONALD'S / CHICKEN WRAPS
FP7/BEY Beirut LEBANON DIGGER'S DELIGHT
Beirut
LEBANON
B02 Script
TITANIC
NISSAN / INTELLIGENT MOBILITY
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
NAPOLEON
NISSAN / INTELLIGENT MOBILITY
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
GOT YOUR NOSE
TOYS R US / EARLY DEVELOPMENT TOYS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
CHOO-CHOO TRAIN
TOYS R US / EARLY DEVELOPMENT TOYS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
BRUSSELS SPROUTIE
TOYS R US / EARLY DEVELOPMENT TOYS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
YOLO
SAUDI TELECOM COMPANY / SAWA PRE-PAID
J. WALTER THOMPSON RIYADH SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES
FOMO
SAUDI TELECOM COMPANY / SAWA PRE-PAID
J. WALTER THOMPSON RIYADH SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES
FOODIE
SAUDI TELECOM COMPANY / SAWA PRE-PAID
J. WALTER THOMPSON RIYADH SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES