2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
F01 Integrated Campaign led by Promo & Activation
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES
VODAFONE - MAKE IT RAIN
VODAFONE EGYPT / PRE-PAID TOP-UP CARD
J. WALTER THOMPSON CAIRO EGYPT
Short List
F02 Low Budget / High Impact Campaign
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
BLACK FRIDAY CHALLENGE
KHOURY HOME / HOME APPLIANCES SALE
M&C SAATCHI MENA Beirut LEBANON
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA
Short List
TALES OF CLOTHES
OASIS MALLS (LANDMARK GROUP) / OASIS MALL, DUBAI
BPG BATES Dubai UNITED ARAB EMIRATES
VOICE FOR ALAN
UNHCR / UNHCR - REFUGEE AID
Y&R DUBAI UNITED ARAB EMIRATES