2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A02 Drinks
TRUCK
MCDONALD'S / MCCAFÉ
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
AIRPORT
MCDONALD'S / MCCAFÉ
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
BOTTLE
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
CUP
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
GLASS
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
A03 Fast Moving Consumer Goods
PRISONERS
PEPSICO / CHEETOS FLAMIN' HOT
DDB DUBAI UNITED ARAB EMIRATES
RUGBY PLAYERS
PEPSICO / CHEETOS FLAMIN' HOT
DDB DUBAI UNITED ARAB EMIRATES
THE BULLY
HENKEL / VERNEL FABRIC SOFTENER
DDB DUBAI UNITED ARAB EMIRATES
THE BEAR
HENKEL / VERNEL FABRIC SOFTENER
DDB DUBAI UNITED ARAB EMIRATES
THE SHARK
HENKEL / VERNEL FABRIC SOFTENER
DDB DUBAI UNITED ARAB EMIRATES
DINNER
HENKEL / SYOSS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
OFFICE
HENKEL / SYOSS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A04 Durable Consumer Goods
TANGLED KISS
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
Silver
TANGLED MJ
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
Silver
TANGLED SIA
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
Silver
DESERT RANGER
SAMSUNG / GALAXY A8
CHEIL KSA Jeddah SAUDI ARABIA
CLASS PRESENTATION
SAMSUNG / GALAXY A8
CHEIL KSA Jeddah SAUDI ARABIA
FISHING
IKEA TURKEY / IKEA
TBWA\ISTANBUL TURKEY
PICNIC
IKEA TURKEY / IKEA
TBWA\ISTANBUL TURKEY
PLAYGROUND
IKEA TURKEY / IKEA
TBWA\ISTANBUL TURKEY
THE PRINT AD THAT WAS NEVER PRINTED
BEKO / EARTH DAY
McCANN ISTANBUL TURKEY
A05 Cars & Automotive Products & Services
ARTEON
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
BEETLE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
TERAMONT
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
TIGUAN
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
FOCUS
VOLKSWAGEN MIDDLE EAST / APP-CONNECT
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
WATCH
VOLKSWAGEN MIDDLE EAST / APP-CONNECT
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
RIGHT
VOLKSWAGEN MIDDLE EAST / APP-CONNECT
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
KARDASHIANS
NISSAN / INTELLIGENT BRAKE ASSIST
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ROCKY
NISSAN / INTELLIGENT BRAKE ASSIST
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SUBCULTURES
NISSAN / INTELLIGENT BRAKE ASSIST
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LEGS
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HEART
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HUMP
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FOOT
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NOSTRILS
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PEYOTE
LAND ROVER / LAND ROVER
TBWA\ISTANBUL TURKEY
Silver
AYAHUASCA
LAND ROVER / LAND ROVER
TBWA\ISTANBUL TURKEY
Silver
CARAMBOLA
LAND ROVER / LAND ROVER
TBWA\ISTANBUL TURKEY
Silver
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
1 DIRHAM COIN. 1 DIRHAM CONE.
MCDONALD'S / ICE CREAM CONE
FP7/DXB Dubai UNITED ARAB EMIRATES
BURGERS
MCDONALD'S / MCDELIVERY
FP7/DXB Dubai UNITED ARAB EMIRATES
FRIES
MCDONALD'S / MCDELIVERY
FP7/DXB Dubai UNITED ARAB EMIRATES
COFFEE
MCDONALD'S / MCDELIVERY
FP7/DXB Dubai UNITED ARAB EMIRATES
BIG MAC
MCDONALD'S / MCDELIVERY
DDB DUBAI UNITED ARAB EMIRATES
Short List
FRIES
MCDONALD'S / MCDELIVERY
DDB DUBAI UNITED ARAB EMIRATES
EGG MCMUFFIN
MCDONALD'S / MCDELIVERY
DDB DUBAI UNITED ARAB EMIRATES
A09 Financial Products & Services
FOREST
VISA / VISA INFINITE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
VEGAS
VISA / VISA INFINITE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A11 Commercial Public Services
GOOD MORNING SPAM
CONNECT / UNLIMITED REACH POSTPAID PLAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MOM SPAM
CONNECT / UNLIMITED REACH POSTPAID PLAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List