2018 Winners & Shortlists

WATCH

BrandVOLKSWAGEN MIDDLE EAST
Product/ServiceAPP-CONNECT
EntrantMEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
CategoryCars & Automotive Products & Services
Idea Creation MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Additional Company GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES

English Translation of Main Headlines

We created ads where the typography was the smartphone app logos, forming a message to the reader, warning them to keep their focus on the road. The logos icons are of existing apps, to give the screen a more real feel. The arrangement of the icons was designed to make the viewer take a second look at what appears to be a random screen of apps to find the hidden message. While the art direction was designed keeping the mood and feel of the quintessential phone screen coming out of lock mode, making it more relatable.

Credits

Name Company Role
Patou Nuytemans Memac Ogilvy Dubai Chief Executive Officer
Paul Shearer Memac Ogilvy Dubai Chief Creative Officer
Juliana Paracencio Memac Ogilvy Dubai Regional Creative Director
Mirko Arico-Torreno Geometry Global Dubai Art Director
Mirko Arico-Torreno Geometry Global Dubai Copywriter
Maya ElKai Memac Ogilvy Dubai Arabic Copywriter
Atul Shenoy Memac Ogilvy Dubai Client Service Director
Maha Najem Memac Ogilvy Dubai Account Executive
Rohit Venkatesh Memac Ogilvy Dubai Others