2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
B05 Events & Stunts
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Gold
B06 Celebrity Endorsement
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN MINT PR AND IMAGE CONSULTANCY
Lahore
PAKISTAN
OUR LEBANON
TOUCH / INDEPENDENCE DAY CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON
B07 Sponsorship & Partnerships
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
B08 Launch / Re-launch
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH
Riyadh
SAUDI ARABIA
SYFY - NO END HOUSE SERIES LAUNCH
CHANNEL ZERO SYFY / TV SERIES NO END HOUSE
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN
Dubai
UNITED ARAB EMIRATES
WHY ARE YOU, YOU?
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES
B09 Brand Voice & Strategic Storytelling
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
THE CHRONICLES OF OUFA
EGBANK / EGBANK
FP7/CAI Cairo EGYPT
RAINBOW MILK - SHADOW MOM
FRIESLAND CAMPINA / RAINBOW MILK
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN
Dubai
UNITED ARAB EMIRATES
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON FP7/BEY
Beirut
LEBANON
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
Short List
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN
PROVERBS
THE COCA-COLA COMPANY / SPRITE
FP7/CAI Cairo EGYPT
B10 Content-led Engagement & Marketing
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE HISTORY NEVER TOLD
INTERNATIONAL COMMITTEE OF THE RED CROSS / COMMEMORATION
IMPACT BBDO Beirut LEBANON
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN MINT PR AND IMAGE CONSULTANCY
Lahore
PAKISTAN
THE ANTI-CAMPAIGN CAMPAIGN
SAUDI MINISTRY OF HEALTH / ANTI-SMOKING
MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA MINISTRY OF HEALTH SAUDI ARABIA
Riyadh
SAUDI ARABIA
C01 Use of Digital in a PR Campaign
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
C02 Use of Social in a PR Campaign
WARRI (AR/VERB): EXPOSE
ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS
Y&R DUBAI UNITED ARAB EMIRATES
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON FP7/BEY
Beirut
LEBANON
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
Short List
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN MINT PR AND IMAGE CONSULTANCY
Lahore
PAKISTAN
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN
THE ANTI-CAMPAIGN CAMPAIGN
SAUDI MINISTRY OF HEALTH / ANTI-SMOKING
MINISTRY OF HEALTH SAUDI ARABIA Riyadh SAUDI ARABIA MINISTRY OF HEALTH SAUDI ARABIA
Riyadh
SAUDI ARABIA
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE
OGILVYONE Dubai UNITED ARAB EMIRATES
SCHOOL HEROES: POP UP SCHOOL
UNICEF / BACK TO SCHOOL
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
WE NEED TO TALK
WORLD YOUTH FORUM / WORLD YOUTH FORUM
FP7/CAI Cairo EGYPT FP7/CAI
Cairo
EGYPT
C03 Use of Technology
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH
Riyadh
SAUDI ARABIA
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
D01 Integrated Campaign led by PR
YOUR SEAT BELT, YOUR LIFE
ABDUL LATIF JAMEEL / JAMEEL LEAGUE
ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA
FAMILY CLOCK
LANDMARK GROUP / CENTREPOINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
UNITED ARAB EMIRATES
NOT BEFORE 18
RDFL / AWARENESS CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON
Short List
THE GOLDEN AGE CIRCUS
TEC / THE GOLDEN AGE CIRCUS
WEBER SHANDWICK MENA Kuwait City KUWAIT WEBER SHANDWICK MENA
Kuwait City
KUWAIT
D02 Costs / Creative Performance PR Campaign
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS
IMPACT BBDO Beirut LEBANON
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA