2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A06 Public Sector
YOUR SEAT BELT, YOUR LIFE
ABDUL LATIF JAMEEL / JAMEEL LEAGUE
ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA
B02 Business Citizenship / Corporate Responsibility
YOUR SEAT BELT, YOUR LIFE
ABDUL LATIF JAMEEL / JAMEEL LEAGUE
ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA
D01 Integrated Campaign led by PR
YOUR SEAT BELT, YOUR LIFE
ABDUL LATIF JAMEEL / JAMEEL LEAGUE
ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA
A01 Fast Moving Consumer Goods
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B05 Events & Stunts
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B07 Sponsorship & Partnerships
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Short List
B06 Celebrity Endorsement
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B10 Content-led Engagement & Marketing
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
C02 Use of Social in a PR Campaign
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
B05 Events & Stunts
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Gold
A07 Charities & Non-profit
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN BBDO PAKISTAN Lahore PAKISTAN
Silver
A01 Fast Moving Consumer Goods
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES DDB DUBAI UNITED ARAB EMIRATES
B02 Business Citizenship / Corporate Responsibility
BE THE COLOUR
UNILEVER / LIPTON YELLOW LABEL
DDB DUBAI UNITED ARAB EMIRATES DDB DUBAI UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
RAINBOW MILK - SHADOW MOM
FRIESLAND CAMPINA / RAINBOW MILK
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
B09 Brand Voice & Strategic Storytelling
RAINBOW MILK - SHADOW MOM
FRIESLAND CAMPINA / RAINBOW MILK
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
B05 Events & Stunts
SYFY - NO END HOUSE SERIES LAUNCH
CHANNEL ZERO SYFY / TV SERIES NO END HOUSE
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
B08 Launch / Re-launch
SYFY - NO END HOUSE SERIES LAUNCH
CHANNEL ZERO SYFY / TV SERIES NO END HOUSE
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN Dubai UNITED ARAB EMIRATES
B09 Brand Voice & Strategic Storytelling
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
C02 Use of Social in a PR Campaign
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON FP7/BEY Beirut LEBANON
A01 Fast Moving Consumer Goods
PROVERBS
THE COCA-COLA COMPANY / SPRITE
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B09 Brand Voice & Strategic Storytelling
PROVERBS
THE COCA-COLA COMPANY / SPRITE
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE CHRONICLES OF OUFA
EGBANK / EGBANK
FP7/CAI Cairo EGYPT FP7/CAI Cairo / GOOD PEOPLE CONTENT Cairo EGYPT
B09 Brand Voice & Strategic Storytelling
THE CHRONICLES OF OUFA
EGBANK / EGBANK
FP7/CAI Cairo EGYPT FP7/CAI Cairo / GOOD PEOPLE CONTENT Cairo EGYPT
B01 Corporate Communication & Reputation Management
THE CHRONICLES OF OUFA
EGBANK / EGBANK
FP7/CAI Cairo EGYPT FP7/CAI Cairo / GOOD PEOPLE CONTENT Cairo EGYPT
A06 Public Sector
WE NEED TO TALK
WORLD YOUTH FORUM / WORLD YOUTH FORUM
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B01 Corporate Communication & Reputation Management
WE NEED TO TALK
WORLD YOUTH FORUM / WORLD YOUTH FORUM
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
C02 Use of Social in a PR Campaign
WE NEED TO TALK
WORLD YOUTH FORUM / WORLD YOUTH FORUM
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
B02 Business Citizenship / Corporate Responsibility
KHAIR ALLAH
MCDONALD'S / MCDONALD'S CSR
FP7/CAI Cairo EGYPT FP7/CAI Cairo EGYPT
A01 Fast Moving Consumer Goods
THE UNPLUGGED COOLERS
THE COCA-COLA COMPANY / COCA-COLA
FP7/CAS Casablanca MOROCCO FP7/CAS Casablanca MOROCCO
B09 Brand Voice & Strategic Storytelling
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
C02 Use of Social in a PR Campaign
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A01 Fast Moving Consumer Goods
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh SAUDI ARABIA
Short List
B08 Launch / Re-launch
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh SAUDI ARABIA
C03 Use of Technology
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh SAUDI ARABIA
B02 Business Citizenship / Corporate Responsibility
THE 25% LESS COOKBOOK
BRF / SADIA
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
B10 Content-led Engagement & Marketing
THE HISTORY NEVER TOLD
INTERNATIONAL COMMITTEE OF THE RED CROSS / COMMEMORATION
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
A07 Charities & Non-profit
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
D02 Costs / Creative Performance PR Campaign
DEAD CHILD WALKING
BRAVE HEART FUND / AWARENESS / DONATIONS
IMPACT BBDO Beirut LEBANON IMPACT BBDO Beirut LEBANON
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
FAMILY CLOCK
LANDMARK GROUP / CENTREPOINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
D01 Integrated Campaign led by PR
FAMILY CLOCK
LANDMARK GROUP / CENTREPOINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO Dubai UNITED ARAB EMIRATES
B06 Celebrity Endorsement
OUR LEBANON
TOUCH / INDEPENDENCE DAY CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
B02 Business Citizenship / Corporate Responsibility
DON'T DRIVE
TOUCH / DON'T TEXT AND DRIVE CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List
A07 Charities & Non-profit
NOT BEFORE 18
RDFL / AWARENESS CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
D01 Integrated Campaign led by PR
NOT BEFORE 18
RDFL / AWARENESS CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Short List
B02 Business Citizenship / Corporate Responsibility
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE
J. WALTER THOMPSON BEIRUT LEBANON J. WALTER THOMPSON BEIRUT LEBANON
Bronze
A07 Charities & Non-profit
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA
B05 Events & Stunts
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA J. WALTER THOMPSON RIYADH SAUDI ARABIA