2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
1 DIRHAM COIN. 1 DIRHAM CONE.
MCDONALD'S / ICE CREAM CONE
FP7/DXB Dubai UNITED ARAB EMIRATES
BURGERS
MCDONALD'S / MCDELIVERY
FP7/DXB Dubai UNITED ARAB EMIRATES
FRIES
MCDONALD'S / MCDELIVERY
FP7/DXB Dubai UNITED ARAB EMIRATES
COFFEE
MCDONALD'S / MCDELIVERY
FP7/DXB Dubai UNITED ARAB EMIRATES
COUCH
AL TAYER GROUP / HARVEY NICHOLS - DUBAI
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
Bronze
PILE
AL TAYER GROUP / HARVEY NICHOLS - DUBAI
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
Bronze
PIRANHAS
AL TAYER GROUP / HARVEY NICHOLS - DUBAI
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
B09 Financial Products & Services
FOREST
VISA / VISA INFINITE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
VEGAS
VISA / VISA INFINITE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B11 Commercial Public Services
GOOD MORNING SPAM
CONNECT / UNLIMITED REACH POSTPAID PLAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MOM SPAM
CONNECT / UNLIMITED REACH POSTPAID PLAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LIFE COACH SPAM
CONNECT / UNLIMITED REACH POSTPAID PLAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FRIENDSHIP SPAM
CONNECT / UNLIMITED REACH POSTPAID PLAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PATIENT 1
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
PATIENT 2
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
PATIENT 3
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PATIENT 4
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B12 Corporate Image & Sponsorship
WELCOME BACK HOME
DUBAI PROPERTIES GROUP / REAL ESTATE DEVELOPMENT
NOMADS Dubai UNITED ARAB EMIRATES
COFFIN
CHESTERFIELD FRANCE / FURNITURE
FACE TO FACE UAE Dubai UNITED ARAB EMIRATES
ITALIAN JOB
DUBAI INTERNATIONAL FILM FESTIVAL / DIFF 2017
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
SPACE ODYSSEY
DUBAI INTERNATIONAL FILM FESTIVAL / DIFF 2017
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
CASTAWAY
DUBAI INTERNATIONAL FILM FESTIVAL / DIFF 2017
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
WIZARD OF OZ
DUBAI INTERNATIONAL FILM FESTIVAL / DIFF 2017
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
PLANE
THE LEGO GROUP / CORPORATE IMAGE
GREY MENA Dubai UNITED ARAB EMIRATES
Short List
CAR
THE LEGO GROUP / CORPORATE IMAGE
GREY MENA Dubai UNITED ARAB EMIRATES
Short List
SHIP
THE LEGO GROUP / CORPORATE IMAGE
GREY MENA Dubai UNITED ARAB EMIRATES
B13 Corporate Social Responsibility
GRL_2018
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\FULLSTOP Jeddah SAUDI ARABIA
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B14 Public Sector
MOSAIC TILES
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
Bronze
STAINED GLASS
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
DOOR
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
CALLIGRAPHY
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
B15 Charities & Non-profit
ATOM'S WEIGHT OF GOOD
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
BE KIND
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
COMPETE IN DOING GOOD
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
DO NOT DISPUTE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
THE REWARD OF GOODNESS
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
LOVE FOR YOUR BROTHER
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
EYES
NOD LEBANON / ORGAN DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
HEART
NOD LEBANON / ORGAN DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
LIVER
NOD LEBANON / ORGAN DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
KIDNEY
NOD LEBANON / ORGAN DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
C01 Static Digital Billboards / Posters
TANGLED MUSIC
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
WELCOME BACK HOME
DUBAI PROPERTIES GROUP / REAL ESTATE DEVELOPMENT
NOMADS Dubai UNITED ARAB EMIRATES
C03 Interactive & Dynamic Billboards / Posters
SMART ADVERTISING WITH DYNAMIC CONTENT SOLUTIONS
na / DYNAMIC CONTENT SOLUTIONS
JCDECAUX MIDDLE EAST & AFRICA Dubai UNITED ARAB EMIRATES
RTA - SMART MOVES
RTA / S'HAIL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
C04 Ambient Use of Digital Technology
PUT YOURSELF IN THEIR SHOES
SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)
CHEIL WORLDWIDE Amman JORDAN
THE LIGHT PIN PROJECT
UNILEVER / OMO
RÉPUBLIQUE Beirut LEBANON
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA
C05 Ambient Experiential & Immersive Digital
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES