2018 Winners & Shortlists

Brief Explanation

While working on the brief, something struck us as odd. There are brake lights at the cars’ rears, helping drivers keep a safe distance from the vehicles ahead. These brake lights are unmistakable signals. But there is nothing at the front to indicate to pedestrians if the car heading towards them is slowing down. So, we shifted the focus from drivers to pedestrians, creating a device which is applied on cars, but is meant for those who are not driving. We developed The Green Light, the first car light created with pedestrians in mind. This new device, linked to the cars’ brakes, will tell people when to cross. Whenever the driver brakes, the Green Light turns on at the front of the car. When pedestrians see it, they’ll know they can cross. When they don’t, they will wait.