2018 Winners & Shortlists

THE RESCUE TILES

BrandRECYCLE BEIRUT
Product/ServiceTHE RESCUE TILES
EntrantGREY BEIRUT, LEBANON
CategorySpecial Build
Idea Creation GREY BEIRUT, LEBANON

Brief Explanation

While Lebanon was hosting the biggest number of Syrian refugees in the world, its government was struggling with a massive garbage crisis. To solve one problem using the other, Recycle Beirut turned glass, construction waste and rubble into recycled tiles. These tiles were then used to cover the damp and cold floors of children's makeshift schools in refugee camps. The rescue tiles therefore collaborated in solving the waste problem by protecting refugee children from freezing cold and life-threatening diseases.

Credits

Name Company Role
Cynthia Karaan Grey Beirut Creative Director
Challita Challita Grey Beirut Senior Art Director
Monique Bejjani Senior Art Director
Ali Shabaz Grey MENA CCO
Links
Website URL