Brand | RECYCLE BEIRUT |
Product/Service | THE RESCUE TILES |
Entrant | GREY BEIRUT, LEBANON |
Category | Special Build |
Idea Creation
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GREY BEIRUT, LEBANON
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Brief Explanation
While Lebanon was hosting the biggest number of Syrian refugees in the world, its government was struggling with a massive garbage crisis.
To solve one problem using the other, Recycle Beirut turned glass, construction waste and rubble into recycled tiles. These tiles were then used to cover the damp and cold floors of children's makeshift schools in refugee camps.
The rescue tiles therefore collaborated in solving the waste problem by protecting refugee children from freezing cold and life-threatening diseases.
Credits
Cynthia Karaan |
Grey Beirut |
Creative Director |
Challita Challita |
Grey Beirut |
Senior Art Director |
Monique |
Bejjani |
Senior Art Director |
Ali Shabaz |
Grey MENA |
CCO |
Links
Website URL