2018 Winners & Shortlists

Brief Explanation

To mark the brand’s third year of collaboration with the car manufacturer Caroll Shelby Company, the watchmaking Maison Baume & Mercier has partnered with Dubai Airports and JCDecaux for a one of a kind activation: the most iconic Shelby Cobra 427*, one of the rarest American sports car in the world showcased at Dubai International; the world’s busiest international airport. The imposing Shelby Cobra®, parked on its purpose-built large podium, was unmissable. The brand has also displayed its core watches collections such as Clifton, Promesse, and Classima, alongside the much-awaited edition of the Clifton Club Shelby Cobra®. Passengers had the opportunity to see the only exemplar of the Clifton Club Shelby Cobra® limited-edition timepiece left in Dubai, one of just 196 pieces in the world.