2018 Winners & Shortlists

Brief Explanation

VIDXB needed to distinguish that it was an event that looked at video differently. So we created The Flippin' Video. A different way to watch videos. Knowing that first impressions last, 3 specially designed flip-book posters were strategically placed at the entrance of VIDXB so that they were the first thing consumers would see upon arrival. Our posters were intentionally made to be physically interactive so as to cut through and have standout in what was a very digital world. Attendees could watch famous Youtube videos by flicking through the flip-books. We turned what was a traditional poster space into a consumer engaging video player. It was an innovative way to change the people's perception of VIDXB.