2018 Winners & Shortlists

BEETLE

BrandVOLKSWAGEN MIDDLE EAST
Product/ServiceVOLKSWAGEN
EntrantMEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
CategoryCars & Automotive Products & Services
Idea Creation MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES

English Translation of Main Headlines

‘I’m not a fake’ successfully communicated Volkswagen’s message of always choosing original parts over fake spare parts in a manner that today’s smart device driven generation is familiar with. Targeting our audience through this approach, we got people to reconsider their purchasing decisions. Which in turn directly affected the sales of the original parts.

Credits

Name Company Role
Patou Nuytemans Memac Ogilvy Dubai Chief Executive Officer
Paul Shearer Memac Ogilvy Dubai Chief Creative Officer
Juliana Paracencio Memac Ogilvy Dubai Regional Creative Director
Hyunseo Yoo Memac Ogilvy Dubai Creative Team
Aliza Siddiqi Memac Ogilvy Dubai Creative Team
Hyunseo Yoo Memac Ogilvy Dubai Art Director
Aliza Siddiqi Memac Ogilvy Dubai Copywriter
Rohit Venkatesh Memac Ogilvy Dubai Others
Maya ElKai Memac Ogilvy Dubai Arabic Copywriter
Atul Shenoy Memac Ogilvy Dubai Client Service Director
Maha Najem Memac Ogilvy Dubai Account Executive