Brand | INFINITI |
Product/Service | INFINITI |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Non-Standard Indoor Advertising |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
RAMA INTERNATIONAL LIMITED Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
While every car maker was competing for attention by putting on a bigger show, a shinier activation, a more aggressive promotion or by inviting the latest fad in the influencer world during the International Dubai Motor show, INFINITI decided to do the unthinkable. No sales pitch. No shouting out. No celebrity guests. Just the car and you.
INFINITI introduced Audio Hunters, an immersive experience where visitors get to know the car in a unique and exclusive way. The Hunters were equipped with high-end headsets enabling them to walk freely through the stand, unlocking and uncovering hidden audio bites placed around the cars, containing stories from real INFINITI drivers allowing them to get new and different perspectives on their favorite models.
We didn’t just show our cars. We let our cars do the show.
Credits
Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
Manuel Borde |
TBWA\RAAD |
Creative Director |
Alberto Triana |
TBWA\RAAD |
Senior Copywriter |
Federico Mariani |
TBWA\RAAD |
Senior Art Director |
Mahesh Powar |
TBWA\RAAD |
Senior Art Director |
Simon Raffaghello |
TBWA\RAAD |
Head of Copy |
Kim Ravenhall |
TBWA\RAAD |
Account Director |
Mariam Koumaiha |
TBWA\RAAD |
Senior Account Executive |
Maxime Menant |
TBWA\RAAD |
Planner |
Ashleigh Morgan |
TBWA\RAAD |
Senior Account Executive |
Joe Laham |
TBWA\RAAD |
Head of Client Services |
Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |