2018 Winners & Shortlists

Brief Explanation

While every car maker was competing for attention by putting on a bigger show, a shinier activation, a more aggressive promotion or by inviting the latest fad in the influencer world during the International Dubai Motor show, INFINITI decided to do the unthinkable. No sales pitch. No shouting out. No celebrity guests. Just the car and you. INFINITI introduced Audio Hunters, an immersive experience where visitors get to know the car in a unique and exclusive way. The Hunters were equipped with high-end headsets enabling them to walk freely through the stand, unlocking and uncovering hidden audio bites placed around the cars, containing stories from real INFINITI drivers allowing them to get new and different perspectives on their favorite models. We didn’t just show our cars. We let our cars do the show.