Brand | NANDOS |
Product/Service | NANDOS PERI PERI SAUCE |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | Use of Adapted Billboards / Posters |
Idea Creation
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Y&R DUBAI, UNITED ARAB EMIRATES
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Brief Explanation
Nando’s, famed for its PERi-PERi flamed grilled chicken, introduced new brand guidelines in 2016. These guidelines didn’t just inform traditional and non-traditional media, but extended to the interior décor of its restaurants, in which paintings and other examples of art are now on display. With a budget of 50,000 UAE Dirhams, we were tasked to enhance the perception of Nando’s as a destination in which visual art played just as great a role as that of the culinary variety.
We commissioned 4 artists to create 4 separate A2 posters showcasing the Barcelos Cockerel in their own inimitable styles. We then incorporated patches of red phosphorous, glass and glue on each poster: the same material used on the striking surfaces of match boxes. Visitors to all 15 Nando’s restaurants in the UAE were invited to strike a match on the posters, and experience first-hand what fiery at Nando’s really means.
Credits
Kalpesh Patankar |
Y&R Dubai |
Executive Creative Director |
Kapil Bhimekar |
Y&R Dubai |
Associate Creative Director |
Rene Reda |
Y&R Dubai |
Group Business Director |
Faiza Zaheer |
Y&R Dubai |
Account Manager |
Binnu Cherian |
Y&R Dubai |
Print Production Head |
Kuba Kolodziejak |
Freelance |
Illustrator |
Kristy Ligones |
Y&R Dubai |
Illustrator |
Stefano Marra |
Freelance |
Illustrator |
Andrea Minini |
Freelance |
Illustrator |
Kushi Rawat |
Y&R Dubai |
Agency Producer |