2018 Winners & Shortlists

SECURITY PATCH

BrandHP
Product/ServiceHP SECURE
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategorySmall Scale Special Solutions
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Brief Explanation

We knew that if one device on the network was vulnerable, whether it was a printer or PC, any device attached to it could be vulnerable, including the built-in camera on your laptop. The idea was to create a direct mailer that would secure an unsecure device. This included a promotional item that would ‘patch’ this obvious security risk to show HP’s commitment to your security. The item would be sent as direct mailer with a message to recipients: "No device is secure if you’re not using HP Secure PCs and printers. Until you do, here’s something to make your device safer". The HP Unhackable Patch consists of an adhesive sticker and magnetic cover. The DM package was sent out by HP to top CEOs in the country.

Credits

Name Company Role
Paul Shearer Impact BBDO Dubai Chief Creative Officer
Roger Possatto Impact BBDO Dubai Associate Creative Director
Jason Velasquez Burayag Impact BBDO Dubai Associate Creative Director
Benjamin Lees Impact BBDO Dubai Senior Art Director
Thiago Neves Impact BBDO Dubai Senior Art Director
Ahmad Haddad Impact BBDO Dubai Senior Account Manager