Brand | HP |
Product/Service | HP SECURE |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Small Scale Special Solutions |
Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Brief Explanation
We knew that if one device on the network was vulnerable, whether it was a printer or PC, any device attached to it could be vulnerable, including the built-in camera on your laptop. The idea was to create a direct mailer that would secure an unsecure device. This included a promotional item that would ‘patch’ this obvious security risk to show HP’s commitment to your security. The item would be sent as direct mailer with a message to recipients: "No device is secure if you’re not using HP Secure PCs and printers. Until you do, here’s something to make your device safer". The HP Unhackable Patch consists of an adhesive sticker and magnetic cover. The DM package was sent out by HP to top CEOs in the country.
Credits
Paul Shearer |
Impact BBDO Dubai |
Chief Creative Officer |
Roger Possatto |
Impact BBDO Dubai |
Associate Creative Director |
Jason Velasquez Burayag |
Impact BBDO Dubai |
Associate Creative Director |
Benjamin Lees |
Impact BBDO Dubai |
Senior Art Director |
Thiago Neves |
Impact BBDO Dubai |
Senior Art Director |
Ahmad Haddad |
Impact BBDO Dubai |
Senior Account Manager |