Brand | MONDELEZ |
Product/Service | CLORETS - CHEWING GUM |
Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
Category | Integrated Campaign Led by Outdoor |
Idea Creation
|
J. WALTER THOMPSON CAIRO, EGYPT
|
Production
|
OMAR HILAL Maadi, EGYPT
|
Additional Company
|
AROMA Cairo, EGYPT
|
Brief Explanation
A girl would never allow a guy to get close to her unless they were in a relationship. Our outdoors showcases a story of two couples who were “this close” to getting a kiss and ended up being rejected by their girlfriends because they had bad breath! Through an illustrated hand gesture showing that they “were this close” to getting their kiss, our idea explains that the distance between the couples is equal to the size of Clorets single pack.
Credits
Ibrahim Islam |
J.Walter Thompson |
Head of Creatives |
Adam Mourad |
J.Walter Thompson |
Creative Director |
Mariam Makram |
J.Walter Thompson |
Junior Copywriter |
Khalil El Shourbagy |
J.Walter Thompson |
Art Director/ Photographer |
Khalil El Shourbagy |
J.Walter Thompson |
Art Director/ Photographer |
Maged El Sokkary |
J.Walter Thompson |
Art Director |
Mai Azmy |
J.Walter Thompson |
Managing Director |
Salma Hamouda |
J.Walter Thompson |
Business Director |
Farida El Khatib |
J.Walter Thompson |
Account Manager |
Sandra Hazem |
J.Walter Thompson |
Account Manager |
Hana Magdi |
J.Walter Thompson |
Account Executive |
Diana Jebally |
J.Walter Thompson |
Head of Production |
Shady Abdel-Aziz |
J.Walter Thompson |
Producer |
Ahmed El Ruby |
J.Walter Thompson |
Post Producer |
Ayten El Khattab |
J.Walter Thompson |
Post Producer |
Omar Hilal |
Omar Hilal Productions |
Director |
Quim Miquel |
Omar Hilal Productions |
Director of Photography |
Sondos El Gebaly |
Omar Hilal Productions |
Assistant Director |
Injy El Mor |
N/A |
Stylist |
Ihab El Kory |
Omar Hilal Productions |
Producer |
Menna El Sweify |
Mondelez |
Head of Gum, Candy, and Beverage |
Dina Medhat |
Mondelez |
Brand Manager Gum & Candy Egypt |
Ahmed Hafez |
Aroma |
Editor |
Ahmed Emad |
Mondelez |
Media Manager |
Links
Video URL