2018 Winners & Shortlists

CLORETS: SO CLOSE

Client/BrandMONDELEZ
Product/ServiceCLORETS - CHEWING GUM
EntrantJ. WALTER THOMPSON CAIRO, EGYPT
Type of EntryIntegrated Campaign
CategoryIntegrated Campaign Led by Outdoor
Idea Creation J. WALTER THOMPSON CAIRO, EGYPT
Production OMAR HILAL Maadi, EGYPT
Additional Company AROMA Cairo, EGYPT

Brief Explanation

A girl would never allow a guy to get close to her unless they were in a relationship. Our outdoors showcases a story of two couples who were “this close” to getting a kiss and ended up being rejected by their girlfriends because they had bad breath! Through an illustrated hand gesture showing that they “were this close” to getting their kiss, our idea explains that the distance between the couples is equal to the size of Clorets single pack.

Credits

Name Company Position
Ibrahim Islam J.Walter Thompson Head of Creatives
Adam Mourad J.Walter Thompson Creative Director
Mariam Makram J.Walter Thompson Junior Copywriter
Khalil El Shourbagy J.Walter Thompson Art Director/ Photographer
Khalil El Shourbagy J.Walter Thompson Art Director/ Photographer
Maged El Sokkary J.Walter Thompson Art Director
Mai Azmy J.Walter Thompson Managing Director
Salma Hamouda J.Walter Thompson Business Director
Farida El Khatib J.Walter Thompson Account Manager
Sandra Hazem J.Walter Thompson Account Manager
Hana Magdi J.Walter Thompson Account Executive
Diana Jebally J.Walter Thompson Head of Production
Shady Abdel-Aziz J.Walter Thompson Producer
Ahmed El Ruby J.Walter Thompson Post Producer
Ayten El Khattab J.Walter Thompson Post Producer
Omar Hilal Omar Hilal Productions Director
Quim Miquel Omar Hilal Productions Director of Photography
Sondos El Gebaly Omar Hilal Productions Assistant Director
Injy El Mor N/A Stylist
Ihab El Kory Omar Hilal Productions Producer
Menna El Sweify Mondelez Head of Gum, Candy, and Beverage
Dina Medhat Mondelez Brand Manager Gum & Candy Egypt
Ahmed Hafez Aroma Editor
Ahmed Emad Mondelez Media Manager
Links
Video URL