2018 Winners & Shortlists

THE LIGHT PIN PROJECT

BrandUNILEVER
Product/ServiceOMO
EntrantRÉPUBLIQUE Beirut, LEBANON
CategoryAmbient Use of Digital Technology
Idea Creation RÉPUBLIQUE Beirut, LEBANON
Media Placement RÉPUBLIQUE Beirut, LEBANON
PR RÉPUBLIQUE Beirut, LEBANON
Production RÉPUBLIQUE Beirut, LEBANON

Brief Explanation

We designed and created the world's first clothespin that comes equipped with Solar Panels. Through a USB connection, users can extract energy from the battery inside to light up a small LED lamp. The Clothespin is distributed to Refugees in Lebanon to use as an alternative to deadly current solutions such as Candles and Kerosene lamps. The "LightPin" is hung on Laundry lines all day in the outdoor, exposing our brand in an innovative manner.

Credits

Name Company Role
Fadi Mroue Republique Executive Creative Director
Jihad Harmoush Republique Account Director
Sevag Babikian Republique Technologist
Vrouyr Joubanian Republique Product Designer
Eddy Mattar Republique Digital Designer
Khaled Ben Ahmad Republique Digital Designer