Brand | UNILEVER |
Product/Service | OMO |
Entrant | RÉPUBLIQUE Beirut, LEBANON |
Category | Ambient Use of Digital Technology |
Idea Creation
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RÉPUBLIQUE Beirut, LEBANON
|
Media Placement
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RÉPUBLIQUE Beirut, LEBANON
|
PR
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RÉPUBLIQUE Beirut, LEBANON
|
Production
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RÉPUBLIQUE Beirut, LEBANON
|
Brief Explanation
We designed and created the world's first clothespin that comes equipped with Solar Panels. Through a USB connection, users can extract energy from the battery inside to light up a small LED lamp. The Clothespin is distributed to Refugees in Lebanon to use as an alternative to deadly current solutions such as Candles and Kerosene lamps. The "LightPin" is hung on Laundry lines all day in the outdoor, exposing our brand in an innovative manner.
Credits
Fadi Mroue |
Republique |
Executive Creative Director |
Jihad Harmoush |
Republique |
Account Director |
Sevag Babikian |
Republique |
Technologist |
Vrouyr Joubanian |
Republique |
Product Designer |
Eddy Mattar |
Republique |
Digital Designer |
Khaled Ben Ahmad |
Republique |
Digital Designer |