| Brand | CAREEM LEBANON |
| Product/Service | CAREEM LEBANON |
| Entrant | HIVE CREATIVE SHOP Dubai, UNITED ARAB EMIRATES |
| Category | Live Advertising & Events |
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Idea Creation
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HIVE CREATIVE SHOP Dubai, UNITED ARAB EMIRATES
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Production
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HIVE CREATIVE SHOP Dubai, UNITED ARAB EMIRATES
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Brief Explanation
The campaign was kicked off by 15 outdoor spots around Beirut (one outside Uber Lebanon's office). Each of the spots carried the same message, talking directly to Uber. On the same day the outdoor was launched, we posted a video on Facebook, again... directly calling out Uber. On Dance Off day we went Live from Beirut Souks on Facebook to our over 3 million followers.
Credits
| Sandy R McIntosh |
HIVE Creative Shop |
Lead Creative |
| Theo Lambert |
HIVE Creative Shop |
Lead Video Content Creator |
| Jessivie Enverga |
HIVE Creative Shop |
Graphic Designer |