2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A02 Drinks
BOTTLE
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
GLASS
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
CUP
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
A04 Durable Consumer Goods
TANGLED MJ
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
TANGLED SIA
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
TANGLED KISS
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
Short List
AQUABOARD
BEKO / ENERGY EFFICIENT WASHING MACHINES
McCANN ISTANBUL TURKEY
SAMSUNG GALAXY NOTE8 – #DOBIGGERTHINGS BILLBOARD
SAMSUNG GULF ELECTRONICS / SAMSUNG GALAXY NOTE8
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
FISHING
IKEA TURKEY / IKEA
TBWA\ISTANBUL TURKEY
PICNIC
IKEA TURKEY / IKEA
TBWA\ISTANBUL TURKEY
PLAYGROUND
IKEA TURKEY / IKEA
TBWA\ISTANBUL TURKEY
A05 Cars & Automotive Products & Services
AUDI LOOOOL
AUDI / AUDI BRAND IMAGE
ACCESS Tunis TUNISIA
A07 Travel, Transport & Leisure
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
VISIT FOR GOD'S SAKE
JORDAN TOURISM BOARD / RELIGIOUS TOURISM CAMPAIGN
MEMAC OGILVY ADVIZE Amman JORDAN
TUK-TUK
MAJID AL FUTTAIM LEISURE AND ENTERTAINMENT LLC / SKI EGYPT
KAIRO Cairo EGYPT
FOUL CART
MAJID AL FUTTAIM LEISURE AND ENTERTAINMENT LLC / SKI EGYPT
KAIRO Cairo EGYPT
A10 B2B Products & Services
THE BIG PICTURE
MAJID AL FUTTAIM / CORPORATE CAMPAIGN
NOMADS Dubai UNITED ARAB EMIRATES
A12 Corporate Image & Sponsorship
WELCOME BACK HOME
DUBAI PROPERTIES GROUP / REAL ESTATE DEVELOPMENT
NOMADS Dubai UNITED ARAB EMIRATES
A15 Charities & Non-profit
HEART
NOD LEBANON / ORGAN DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
LIVER
NOD LEBANON / ORGAN DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
KIDNEY
NOD LEBANON / ORGAN DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
EYES
NOD LEBANON / ORGAN DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
B02 Drinks
TRUCK
MCDONALD'S / MCCAFÉ
LEO BURNETT DUBAI UNITED ARAB EMIRATES
AIRPORT
MCDONALD'S / MCCAFÉ
LEO BURNETT DUBAI UNITED ARAB EMIRATES
B03 Fast Moving Consumer Goods
DINNER
HENKEL / SYOSS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
OFFICE
HENKEL / SYOSS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B04 Durable Consumer Goods
TANGLED MJ
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
TANGLED SIA
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
TANGLED KISS
VIVA BAHRAIN B.S.C. / BOSE WIRELESS HEADPHONES
MEMAC OGILVY Manama BAHRAIN
Bronze
B05 Cars & Automotive Products & Services
FOCUS
VOLKSWAGEN MIDDLE EAST / APP-CONNECT
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
WATCH
VOLKSWAGEN MIDDLE EAST / APP-CONNECT
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
RIGHT
VOLKSWAGEN MIDDLE EAST / APP-CONNECT
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
KARDASHIANS
NISSAN / INTELLIGENT BRAKE ASSIST
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ROCKY
NISSAN / INTELLIGENT BRAKE ASSIST
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SUBCULTURES
NISSAN / INTELLIGENT BRAKE ASSIST
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PEYOTE
LAND ROVER / LAND ROVER
TBWA\ISTANBUL TURKEY
ARTEON
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
BEETLE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
TERAMONT
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
TIGUAN
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
NOSTRILS
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HUMP
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HEART
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LEGS
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FOOT
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
AYAHUASCA
LAND ROVER / LAND ROVER
TBWA\ISTANBUL TURKEY
Silver
CARAMBOLA
LAND ROVER / LAND ROVER
TBWA\ISTANBUL TURKEY
Silver
B06 Retail, e-Commerce, Restaurants & Fast Food Chains
BURGERS
MCDONALD'S / MCDELIVERY
FP7/DXB Dubai UNITED ARAB EMIRATES
FRIES
MCDONALD'S / MCDELIVERY
FP7/DXB Dubai UNITED ARAB EMIRATES
COFFEE
MCDONALD'S / MCDELIVERY
FP7/DXB Dubai UNITED ARAB EMIRATES