2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
B05 Use of Ambient Media: Small Scale
SECURITY PATCH
HP / HP SECURE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
B06 Use of Ambient Media: Large Scale
ABSOLUT ART OF A RANDOM NIGHT
PERNOD RICARD GULF / ABSOLUT
INTERESTING TIMES Beirut LEBANON
LIFE SAVING SCARECROW
VARUNA PUMPS / AGRICULTURAL PUMPS
Y&R DUBAI UNITED ARAB EMIRATES
THE DOVE-ONLY SALON
UNILEVER MIDDLE EAST / DOVE BEAUTY BAR
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL
Dubai
UNITED ARAB EMIRATES
B07 Use of Events
GOOD THINGS COME IN 3... DAKKAT!
OLD METRO/TMG / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT BRAVO AGENCY
Cairo
EGYPT
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
TO EACH HIS TEAM, MOBILY FOR ALL
MOBILY / TELECOMMUNICATION
INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA
Riyadh
SAUDI ARABIA
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
B08 Use of Stunts
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Silver
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Bronze
TO FIND WHAT CAN'T BE FOUND
UN WOMEN EGYPT / UN WOMEN EGYPT
DDB DUBAI UNITED ARAB EMIRATES
THE DOVE-ONLY SALON
UNILEVER MIDDLE EAST / DOVE BEAUTY BAR
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL
Dubai
UNITED ARAB EMIRATES
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
B09 Use of Digital Platforms
ALJ TOYOTA AFTER SALES
ALJ MOTORS / TOYOTA AFTER SALES
STARCOM Jeddah SAUDI ARABIA STARCOM
Jeddah
SAUDI ARABIA
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
I'M NOT A FAKE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES PHD
Dubai
MAGNA GLOBAL
Dubai
UNITED ARAB EMIRATES
Bronze
B10 Use of Mobile
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT
SNAPCHAT FOR MUSIC
MOBILY / TELECOMMUNICATION
INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA
Riyadh
SAUDI ARABIA
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
BATTERY BUSTER
CHEVROLET / BOLT EV
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
Bronze
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B11 Use of Social Platforms
THE CHRONICLES OF OUFA
EGYPTIAN GULF BANK / FINANCIAL SECTOR
INITIATIVE MENA Cairo EGYPT INITIATIVE MENA
Cairo
EGYPT
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT ZENITH
Cairo
EGYPT
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON
SNAPCHAT FOR MUSIC
MOBILY / TELECOMMUNICATION
INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA
Riyadh
SAUDI ARABIA
TO EACH HIS TEAM, MOBILY FOR ALL
MOBILY / TELECOMMUNICATION
INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA
Riyadh
SAUDI ARABIA
AUDI LOOOOL
AUDI / AUDI BRAND IMAGE
ACCESS Tunis TUNISIA ACCESS
Tunis
TUNISIA
EXPLAIN IT LIKE
SAMSUNG / SAMSUNG DURABLE GOODS
CHEIL WORLDWIDE Istanbul TURKEY STARCOM
Istanbul
TURKEY
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
WARRI (AR/VERB): EXPOSE
ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS
Y&R DUBAI UNITED ARAB EMIRATES
SWAROVSKI MINI VIMTO
AUJAN COCA-COLA / FMCG - BEVERAGES
UM MENA Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Short List
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE
OGILVYONE Dubai UNITED ARAB EMIRATES
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
B12 Use of Technology
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT
PUT YOURSELF IN THEIR SHOES
SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)
CHEIL WORLDWIDE Amman JORDAN
THE LIGHT PIN PROJECT
UNILEVER / OMO
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE
Beirut
LEBANON
AUDIO HUNTERS
INFINITI / INFINITI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
C01 Use of Brand or Product Integration into a Programme or Platform
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
C02 Use of Co-Creation & User Generated Content
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES
FOR EVERY LITTLE WONDER
JOHNSON & JOHNSON / JOHNSON'S
IMPACT BBDO Dubai UNITED ARAB EMIRATES
C03 Use of Branded Content created for Digital or Social Media
BANK AL ETIHAD'S MILLION CAMPAIGN
BANK AL ETIHAD / THE MILLION JOD PRIZE
THE ONLINE PROJECT Amman JORDAN
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON
TANG: TOUCH OF MAGIC
MONDELEZ PAKISTAN LIMITED / TANG
BRAINCHILD COMMUNICATIONS Karachi PAKISTAN BRAINCHILD COMMUNICATIONS
Karachi
PAKISTAN
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN MINDSHARE
Lahore
PAKISTAN