Winners & Shortlists

2018 Winners & Shortlists

Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Download Shortlist PDF Download Winners PDF
Title Brand Product / Service Entrant Company Location Media Placement Location Award
B05 Use of Ambient Media: Small Scale
RANI SUPER ORANGE
AUJAN COCA-COLA / FMCG - BEVERAGES		 UM MENA Dubai UNITED ARAB EMIRATES UM MENA
Dubai
 UNITED ARAB EMIRATES
B06 Use of Ambient Media: Large Scale
THE DOVE-ONLY SALON
UNILEVER MIDDLE EAST / DOVE BEAUTY BAR		 GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL
Dubai
 UNITED ARAB EMIRATES
ABSOLUT ART OF A RANDOM NIGHT
PERNOD RICARD GULF / ABSOLUT		 INTERESTING TIMES Beirut LEBANON
LIFE SAVING SCARECROW
VARUNA PUMPS / AGRICULTURAL PUMPS		 Y&R DUBAI UNITED ARAB EMIRATES
B07 Use of Events
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE		 BBDO PAKISTAN Lahore PAKISTAN
Short List
GOOD THINGS COME IN 3... DAKKAT!
OLD METRO/TMG / ABU FT. YOUSRA - 3 DAKKAT SONG		 BRAVO AGENCY Cairo EGYPT BRAVO AGENCY
Cairo
 EGYPT
TO EACH HIS TEAM, MOBILY FOR ALL
MOBILY / TELECOMMUNICATION		 INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA
Riyadh
 SAUDI ARABIA
ELEGUNS
PPM / N/A		 J. WALTER THOMPSON RIYADH SAUDI ARABIA
B08 Use of Stunts
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI		 BBDO PAKISTAN Lahore PAKISTAN
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE		 BBDO PAKISTAN Lahore PAKISTAN
Silver
TO FIND WHAT CAN'T BE FOUND
UN WOMEN EGYPT / UN WOMEN EGYPT		 DDB DUBAI UNITED ARAB EMIRATES
THE DOVE-ONLY SALON
UNILEVER MIDDLE EAST / DOVE BEAUTY BAR		 GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL
Dubai
 UNITED ARAB EMIRATES
ARABIC REASSEMBLED
AL FUTTAIM / IKEA		 IMPACT BBDO Dubai UNITED ARAB EMIRATES
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL		 TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
 UNITED ARAB EMIRATES
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER		 TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
 UNITED ARAB EMIRATES
Bronze
B09 Use of Digital Platforms
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH		 FP7/DXB Dubai UNITED ARAB EMIRATES PHD
Dubai
MAGNA GLOBAL
Dubai
 UNITED ARAB EMIRATES
Bronze
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES		 MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
I'M NOT A FAKE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN		 MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
ALJ TOYOTA AFTER SALES
ALJ MOTORS / TOYOTA AFTER SALES		 STARCOM Jeddah SAUDI ARABIA STARCOM
Jeddah
 SAUDI ARABIA
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP		 TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
 UNITED ARAB EMIRATES
B10 Use of Mobile
BATTERY BUSTER
CHEVROLET / BOLT EV		 COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES CARAT
Dubai
 UNITED ARAB EMIRATES
Bronze
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA		 IMPACT BBDO Cairo EGYPT
SNAPCHAT FOR MUSIC
MOBILY / TELECOMMUNICATION		 INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA
Riyadh
 SAUDI ARABIA
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE		 MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
THE PROMOTICON
MCDONALD'S / MCDELIVERY APP		 TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
 UNITED ARAB EMIRATES
B11 Use of Social Platforms
AUDI LOOOOL
AUDI / AUDI BRAND IMAGE		 ACCESS Tunis TUNISIA ACCESS
Tunis
 TUNISIA
EXPLAIN IT LIKE
SAMSUNG / SAMSUNG DURABLE GOODS		 CHEIL WORLDWIDE Istanbul TURKEY STARCOM
Istanbul
 TURKEY
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION		 FP7/BEY Beirut LEBANON
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1		 FP7/CAI Cairo EGYPT ZENITH
Cairo
 EGYPT
THE CHRONICLES OF OUFA
EGYPTIAN GULF BANK / FINANCIAL SECTOR		 INITIATIVE MENA Cairo EGYPT INITIATIVE MENA
Cairo
 EGYPT
SNAPCHAT FOR MUSIC
MOBILY / TELECOMMUNICATION		 INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA
Riyadh
 SAUDI ARABIA
TO EACH HIS TEAM, MOBILY FOR ALL
MOBILY / TELECOMMUNICATION		 INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA
Riyadh
 SAUDI ARABIA
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE		 MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE		 OGILVYONE Dubai UNITED ARAB EMIRATES
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL		 TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
 UNITED ARAB EMIRATES
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61		 TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
 UNITED ARAB EMIRATES
Short List
SWAROVSKI MINI VIMTO
AUJAN COCA-COLA / FMCG - BEVERAGES		 UM MENA Dubai UNITED ARAB EMIRATES UM MENA
Dubai
 UNITED ARAB EMIRATES
WARRI (AR/VERB): EXPOSE
ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS		 Y&R DUBAI UNITED ARAB EMIRATES
B12 Use of Technology
PUT YOURSELF IN THEIR SHOES
SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)		 CHEIL WORLDWIDE Amman JORDAN
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA		 IMPACT BBDO Cairo EGYPT
THE LIGHT PIN PROJECT
UNILEVER / OMO		 RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE
Beirut
 LEBANON
AUDIO HUNTERS
INFINITI / INFINITI		 TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
C01 Use of Brand or Product Integration into a Programme or Platform
CAMELPOWER
NISSAN / DESERT LINEUP		 TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
 UNITED ARAB EMIRATES
C02 Use of Co-Creation & User Generated Content
FOR EVERY LITTLE WONDER
JOHNSON & JOHNSON / JOHNSON'S		 IMPACT BBDO Dubai UNITED ARAB EMIRATES
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT		 Y&R DUBAI UNITED ARAB EMIRATES
C03 Use of Branded Content created for Digital or Social Media
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK		 BBDO PAKISTAN Lahore PAKISTAN MINDSHARE
Lahore
 PAKISTAN
TANG: TOUCH OF MAGIC
MONDELEZ PAKISTAN LIMITED / TANG		 BRAINCHILD COMMUNICATIONS Karachi PAKISTAN BRAINCHILD COMMUNICATIONS
Karachi
 PAKISTAN
ESPN & EMIRATES: FLYING THE FLAG
EMIRATES / BRANDING		 ESPN SPORTS MEDIA LIMITED Dubai UNITED ARAB EMIRATES HAVAS MEDIA MIDDLE EAST
Dubai
 UNITED ARAB EMIRATES
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION		 FP7/BEY Beirut LEBANON