2018 Winners & Shortlists

Brief Explanation

Nightlife in Dubai is known to having become sterile and sometimes dull, and in an attempt to disrupt Dubai's nightlife and bring the Art of a Random Night to life, we launched our Snapchat account via the Snapchat booth which rotated at events and where users were prompted to step inside it and respond to one question: Where will the night take you? The booth design made use of an infinite space optical illusion. Inside the booth the Absolutist looked into the darkness and told us where the night will take them. To raise interest and encourage participation, we had masked promoters present at location. Their outfits were comprised of ultra trendy garments to add an authentic and artistic touch of the brand. The booth was activated at 2 events - All Day I Dream and Groove on the Grass.