2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
B07 Use of Events
GOOD THINGS COME IN 3... DAKKAT!
OLD METRO/TMG / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT BRAVO AGENCY Cairo EGYPT
E01 Use of Integrated Media
HOW TO FALL IN LOVE IN 3 STEPS
GOUNA AND GOUNA FILM FESTIVAL / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT BRAVO AGENCY Cairo EGYPT
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE CHRONICLES OF OUFA
EGYPTIAN GULF BANK / FINANCIAL SECTOR
INITIATIVE MENA Cairo EGYPT INITIATIVE MENA Cairo EGYPT
B11 Use of Social Platforms
THE CHRONICLES OF OUFA
EGYPTIAN GULF BANK / FINANCIAL SECTOR
INITIATIVE MENA Cairo EGYPT INITIATIVE MENA Cairo EGYPT
F01 Excellence in Media Insights & Strategy
THE CHRONICLES OF OUFA
EGYPTIAN GULF BANK / FINANCIAL SECTOR
INITIATIVE MENA Cairo EGYPT INITIATIVE MENA Cairo EGYPT
B10 Use of Mobile
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT
B05 Use of Ambient Media: Small Scale
KHAIR ALLAH
MCDONALD'S / MCDONALD'S CSR
FP7/CAI Cairo EGYPT DIGITAL REPUBLIC Cairo EGYPT
E01 Use of Integrated Media
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT ZENITH Cairo EGYPT
B11 Use of Social Platforms
UNIVERSITY PRIDE
NESCAFE / NESCAFE 3IN1
FP7/CAI Cairo EGYPT ZENITH Cairo EGYPT
B12 Use of Technology
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE!
PEPSICO / PEPSI COLA
IMPACT BBDO Cairo EGYPT
A08 Public Sector
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA McCANN HEALTH New Delhi INDIA
B05 Use of Ambient Media: Small Scale
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM
McCANN INDIA Mumbai INDIA McCANN HEALTH New Delhi INDIA
B12 Use of Technology
PUT YOURSELF IN THEIR SHOES
SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)
CHEIL WORLDWIDE Amman JORDAN
C03 Use of Branded Content created for Digital or Social Media
BANK AL ETIHAD'S MILLION CAMPAIGN
BANK AL ETIHAD / THE MILLION JOD PRIZE
THE ONLINE PROJECT Amman JORDAN
A06 Corporate Image & Sponsorship
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON
B11 Use of Social Platforms
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON
C03 Use of Branded Content created for Digital or Social Media
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON
B12 Use of Technology
THE LIGHT PIN PROJECT
UNILEVER / OMO
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
A01 Fast Moving Consumer Goods
ENTERING THE LION'S DEN AND WINNING
P.T. MAYORA / TORABIKA CAPPUCCINO
MINDSHARE LEBANON Beirut LEBANON MINDSHARE LEBANON Beirut LEBANON
B06 Use of Ambient Media: Large Scale
ABSOLUT ART OF A RANDOM NIGHT
PERNOD RICARD GULF / ABSOLUT
INTERESTING TIMES Beirut LEBANON
A09 Charities & Non-profit
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
C03 Use of Branded Content created for Digital or Social Media
TANG: TOUCH OF MAGIC
MONDELEZ PAKISTAN LIMITED / TANG
BRAINCHILD COMMUNICATIONS Karachi PAKISTAN BRAINCHILD COMMUNICATIONS Karachi PAKISTAN
B07 Use of Events
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Short List
C03 Use of Branded Content created for Digital or Social Media
STING "REMAKE THE BOXER"
PEPSICO. / STING ENERGY DRINK
BBDO PAKISTAN Lahore PAKISTAN MINDSHARE Lahore PAKISTAN
A01 Fast Moving Consumer Goods
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
B08 Use of Stunts
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE
BBDO PAKISTAN Lahore PAKISTAN
Silver
B07 Use of Events
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh SAUDI ARABIA
Grand Prix
C03 Use of Branded Content created for Digital or Social Media
ALWALIMAH CHEF SEASON 2
ALWALIMAH BRAND / ENHANCE THE COOKING SKILLS FOR THE WOMEN WHO HAVE PASSION & LOVE FOR COOKING
MAYAR FOODS COMPANY Dammam SAUDI ARABIA ABILITY AGENCY Riyadh SAUDI ARABIA
A09 Charities & Non-profit
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
E01 Use of Integrated Media
ELEGUNS
PPM / N/A
J. WALTER THOMPSON RIYADH SAUDI ARABIA
F01 Excellence in Media Insights & Strategy
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh SAUDI ARABIA
Bronze
A09 Charities & Non-profit
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
F03 Excellence in Media Execution
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
B04 Use of Outdoor
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD
FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh SAUDI ARABIA
Short List
B07 Use of Events
TO EACH HIS TEAM, MOBILY FOR ALL
MOBILY / TELECOMMUNICATION
INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA Riyadh SAUDI ARABIA
B11 Use of Social Platforms
TO EACH HIS TEAM, MOBILY FOR ALL
MOBILY / TELECOMMUNICATION
INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA Riyadh SAUDI ARABIA
B10 Use of Mobile
SNAPCHAT FOR MUSIC
MOBILY / TELECOMMUNICATION
INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA Riyadh SAUDI ARABIA
B11 Use of Social Platforms
SNAPCHAT FOR MUSIC
MOBILY / TELECOMMUNICATION
INITIATIVE MENA Riyadh SAUDI ARABIA INITIATIVE MENA Riyadh SAUDI ARABIA
A02 Durable Consumer Goods, including Cars
ALJ TOYOTA AFTER SALES
ALJ MOTORS / TOYOTA AFTER SALES
STARCOM Jeddah SAUDI ARABIA STARCOM Jeddah SAUDI ARABIA
B09 Use of Digital Platforms
ALJ TOYOTA AFTER SALES
ALJ MOTORS / TOYOTA AFTER SALES
STARCOM Jeddah SAUDI ARABIA STARCOM Jeddah SAUDI ARABIA
C03 Use of Branded Content created for Digital or Social Media
ALJ TOYOTA AFTER SALES
ALJ MOTORS / TOYOTA AFTER SALES
STARCOM Jeddah SAUDI ARABIA STARCOM Jeddah SAUDI ARABIA
B04 Use of Outdoor
AUDI LOOOOL
AUDI / AUDI BRAND IMAGE
ACCESS Tunis TUNISIA ACCESS Tunis TUNISIA
B11 Use of Social Platforms
AUDI LOOOOL
AUDI / AUDI BRAND IMAGE
ACCESS Tunis TUNISIA ACCESS Tunis TUNISIA
B04 Use of Outdoor
AQUABOARD
BEKO / ENERGY EFFICIENT WASHING MACHINES
McCANN ISTANBUL TURKEY McCANN ISTANBUL TURKEY
B11 Use of Social Platforms
EXPLAIN IT LIKE
SAMSUNG / SAMSUNG DURABLE GOODS
CHEIL WORLDWIDE Istanbul TURKEY STARCOM Istanbul TURKEY
F01 Excellence in Media Insights & Strategy
EXPLAIN IT LIKE
SAMSUNG / SAMSUNG DURABLE GOODS
CHEIL WORLDWIDE Istanbul TURKEY STARCOM Istanbul TURKEY
A02 Durable Consumer Goods, including Cars
AQUABOARD
BEKO / ENERGY EFFICIENT WASHING MACHINES
McCANN ISTANBUL TURKEY McCANN ISTANBUL TURKEY
A09 Charities & Non-profit
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES