2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fast Moving Consumer Goods
HAIR UNDER CONTROL CAMPAIGN
UNILEVER MASHREQ / TRESEMME
DIGITAL REPUBLIC Cairo EGYPT KEY FILM
Cairo
EGYPT
THE UNPLUGGED COOLERS
THE COCA-COLA COMPANY / COCA-COLA
FP7/CAS Casablanca MOROCCO
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
Bronze
A02 Durable Consumer Goods, including Cars
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI
Beirut
STOKED
UNITED ARAB EMIRATES
LEBANON
Short List
A07 Corporate Social Responsibility
ON BILLION STEP CAMPAIGN
NAHDI PHARMACY / HEALTHCARE
77 MEDIA Jeddah SAUDI ARABIA
SUNTOP TRADITIONAL GAMING BOX
SUNTOP / 40-YEAR ANNIVERSARY
CHEIL KSA Jeddah SAUDI ARABIA
MARRIAGE AGAINST OBSTACLES - SAYIDATY YOUTH AWARENESS CAMPAIGN
SAYIDATY / SAYIDATY ONLINE CAMPAIGN
SAYIDATY Dubai UNITED ARAB EMIRATES SAYIDATY
Dubai
UNITED ARAB EMIRATES
BADER BEL KHEIR- GOODNESS FORWARD
SAYIDATY / SAYIDATY
SAYIDATY Dubai UNITED ARAB EMIRATES SAYIDATY
Dubai
UNITED ARAB EMIRATES
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Bronze
THE SPECIAL SHISHA
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL
TBWA\RAAD Beirut LEBANON
A09 Charities & Non-profit
POTATOES ON MARS
CIP - THE INTERNATIONAL POTATO CENTER / POTATOES
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES GREAT GUNS
London
UNITED KINGDOM
REIMAGINE ZAHRA'S WORLD
UNHCR / PS BATTLE
OGILVYONE Dubai UNITED ARAB EMIRATES
Short List
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
UNITED ARAB EMIRATES
VOICE FOR ALAN
UNHCR / UNHCR - REFUGEE AID
Y&R DUBAI UNITED ARAB EMIRATES
B01 Websites
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
UNITED ARAB EMIRATES
B02 Microsites
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI
Beirut
STOKED
UNITED ARAB EMIRATES
LEBANON
WHY ARE YOU, YOU?
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE FOR DIGITAL
Amsterdam
THE NETHERLANDS
C01 Online Ad
WIRELESS CHARGING FURNITURE
IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
I'M NOT A FAKE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
D01 Social Video
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON CLANDESTINO FILMS
Beirut
LEBANON
Bronze
THE UNPLUGGED COOLERS
THE COCA-COLA COMPANY / COCA-COLA
FP7/CAS Casablanca MOROCCO
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
Silver
THE TAXI TO DUBAI
ATLANTIS THE PALM / RESORT ?
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
CHANGING THE FACE OF THE UAE
AL FUTTAIM MOTORS / TOYOTA
HUG Dubai UNITED ARAB EMIRATES HUG
Dubai
UNITED ARAB EMIRATES
CAT PLAY
DUBAI FILM & TV COMMISSION / VIDXB
HUG Dubai UNITED ARAB EMIRATES HUG
Dubai
UNITED ARAB EMIRATES
FOR EVERY LITTLE WONDER
JOHNSON & JOHNSON / JOHNSON'S
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
CADILLAC ARABS OF NEW YORK
CADILLAC UAE / CADILLAC
INTERESTING TIMES Beirut LEBANON
OUR LEBANON
TOUCH / INDEPENDENCE DAY CAMPAIGN
J. WALTER THOMPSON BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE
Beirut
THE BRIGHTSIDE
Beirut
LEBANON
SCHOOL HEROES: POP UP SCHOOL
UNICEF / BACK TO SCHOOL
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
HOW WELL DO YOU KNOW HER?
CIC SAUDI ARABIA / VIDEO FOR A SOCIAL CAUSE
MEMAC OGILVY ADVIZE Amman JORDAN DEJAVU
Dubai
UNITED ARAB EMIRATES
THE SPECIAL SHISHA
AMERICAN UNIVERSITY OF BEIRUT MEDICAL CENTER (AUBMC) / INSTITUTIONAL
TBWA\RAAD Beirut LEBANON
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Gold
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI
Beirut
STOKED
UNITED ARAB EMIRATES
LEBANON
Short List
D02 Interactive Video
WHY ARE YOU, YOU?
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE FOR DIGITAL
Amsterdam
THE NETHERLANDS
D04 Brand / Product Video
EXPLAIN IT LIKE
SAMSUNG / SAMSUNG DURABLE GOODS
CHEIL WORLDWIDE Istanbul TURKEY
VILLANOVA
DUBAI PROPERTIES GROUP / REAL ESTATE DEVELOPMENT
NOMADS Dubai UNITED ARAB EMIRATES
TOGETHER TAKEAWAY
MAJID AL FUTTAIM / CORPORATE CAMPAIGN
NOMADS Dubai UNITED ARAB EMIRATES
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI
Beirut
STOKED
UNITED ARAB EMIRATES
LEBANON
Bronze
THE DOLCE COUNTDOWN
NESTLE ME / NESCAFE DOLCE GUSTO
WUNDERMAN DUBAI UNITED ARAB EMIRATES COLLECTIF ART
Dubai
UNITED ARAB EMIRATES
E02 Social Purpose
EM KHALIL
BOU KHALIL SUPERMARKET / CORPORATE
J. WALTER THOMPSON BEIRUT LEBANON
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN DEJAVU
Dubai
UNITED ARAB EMIRATES
Short List
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Grand Prix
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
UNITED ARAB EMIRATES
VOICE FOR ALAN
UNHCR / UNHCR - REFUGEE AID
Y&R DUBAI UNITED ARAB EMIRATES
WARRI (AR/VERB): EXPOSE
ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS
Y&R DUBAI UNITED ARAB EMIRATES
E03 Innovative Use of Social or Community
ABSOLUT ART OF A RANDOM NIGHT
PERNOD RICARD GULF / ABSOLUT
INTERESTING TIMES Beirut LEBANON
MCDONALD'S - BIG TASTY
MCDONALD'S / BIG TASTY
LEO BURNETT DUBAI UNITED ARAB EMIRATES