2018 Winners & Shortlists

HOUSE PARTY

Client/BrandMINISTRY OF HEALTH
Product/ServiceCAMPAIGN AGAINST SUGAR OVER-CONSUMPTION
EntrantGREY MENA Dubai, UNITED ARAB EMIRATES
Type of EntryHealth & Wellbeing: Education & Awareness
CategoryPublic Education & Awareness
Idea Creation GREY MENA Dubai, UNITED ARAB EMIRATES
Media Placement MEDIACOM MENA Dubai, UNITED ARAB EMIRATES
Production VIP FILMS Dubai, UNITED ARAB EMIRATES
Additional Company RGB ART PRODUCTIONS Dubai, UNITED ARAB EMIRATES

Brief Explanation

The film captures a typical day in the life of our young target audience where no party is complete without fizzy drinks and sugary juices. Mid-way through the film, when the sugar alert siren goes on, the film takes a drastic turn and a male nurse comes wheeling the stretcher in and goes out with one of them on it. Revealing that the party was actually happening in a hospital waiting area. Highlighting the dangers of consuming too much sugar.

Credits

Name Company Position
Ali Shabaz Grey MENA Chief Creative Officer
Vidya Manmohan Grey Dubai Executive Creative Director
Athina Afton Lalljee Grey Dubai Senior Copywriter
Khaled Ibrahim Grey Dubai Senior Art Director
Omaima Saad Grey Dubai Associate Creative Director
Dzila Dik Grey Dubai Client Services Director
Hala Mounayar Grey Dubai Client Services Manager
Sujith Krishnan Grey Dubai Studio Manager
Hany Tamba VIP Films Film Director
Rafic Tamba VIP Films CEO
Paula Tamba VIP Films Regional Executive Producer
Martha Nassar VIP Films Producer
Jana Barnard VIP Films Line Producer
Emmanuel Soyer VIP Films Director of Photography
Harry Hedeshian VIP Films Music composer
Sanil Chandran RGB Productions Video editor