| Brand | DSC |
| Product/Service | BLOOD DONATION |
| Entrant | J. WALTER THOMPSON RIYADH, SAUDI ARABIA |
| Category | Fundraising & Advocacy |
|
Idea Creation
|
J. WALTER THOMPSON RIYADH, SAUDI ARABIA
|
English Translation of Main Headlines
Due to the lack of a National Blood Bank, hospitals in Lebanon rely on patients’ relatives to secure their own blood donors mostly through urgent Facebook posts…
Usually such posts stresses on the urgency of the situation, it includes the name of the hospital that needs blood and the type of blood needed.
Credits
| Chafic Haddad |
J. Walter Thompson |
Chief Creative Operations Officer |
| Rayyan Aoun |
J. Walter Thompson |
Executive Creative Director |
| Rawad Eldahouk |
J. Walter Thompson |
Creative Director |
| Jean Elazar |
J. Walter Thompson |
Senior Art Director |
| Firas Ghannam |
J. Walter Thompson |
Senior Art Director |
| Marc Baakliny |
J. Walter Thompson |
Digital Art Director |
| Ahmad Shanaa |
J. Walter Thompson |
Senior Art Director |
| Yorgui Maurice Teyrouz |
DSC |
Founder and President |
| Abdo Kamal Saad |
DSC |
Communication Manager & Representative of DSC Clubs |