2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Food
FIFTY YEARS OF MOTHERHOOD
DANONE / DANONE YOGHURT
GOOD PEOPLE FILMS Cairo EGYPT GOOD PEOPLE FILMS
Cairo
VIDEORAMA
Casablanca
EGYPT
MOROCCO
Short List
MOTHER RUSSIA
EGYPT FOODS / FOOD INDUSTRY
THE ACADEMY Giza EGYPT
Short List
A02 Drinks
SLOTH
NATURAL TRADING DEVELOPMENT ENTERPRISE / VITAENE C
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MITRA FILM
Bucharest
ROMANIA
Short List
A04 Durable Consumer Goods
RESTAURANT
MIRACO EGYPT / MIDEA MISSION AC
J. WALTER THOMPSON CAIRO EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
A06 Retail, e-Commerce, Restaurants & Fast Food Chains
CHIZZA
KFC / KFC CHIZZA
IMPACT BBDO Dubai UNITED ARAB EMIRATES MMI
Essex
UNITED KINGDOM
Silver
HAIRCUT
MCDONALD'S / MCDONALD'S COMBO MEAL
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Bronze
FUR
MCDONALD'S / MCDONALD'S COMBO MEAL
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Bronze
BALANCE SHEET
MCDONALD'S / MCDONALD'S COMBO MEAL
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Bronze
A08 Media & Publications
HELIUM SUIT
OSN / WAVO
MISFITS Dubai UNITED ARAB EMIRATES MISFITS
Dubai
MONTAGE PRODUCTIONS
Dubai
WHAT IF CREATIVE STUDIO
Dubai
UNITED ARAB EMIRATES
Short List
A09 Financial Products & Services
DOOR
EGBANK / EGBANK
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Silver
STAIRS
EGBANK / EGBANK
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Silver
FIGHT
EGBANK / EGBANK
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Silver
JUICE
EGBANK / EGBANK
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Silver
A11 Commercial Public Services
LOVE IT
DU / TELECOM
GOOD PEOPLE CONTENT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
LIZARD VFX
Cairo
EGYPT
Short List
MEET YOUR MOTHER
DU / TELECOM
GOOD PEOPLE CONTENT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
B01 Fast Moving Consumer Goods
CLORETS: SO CLOSE
MONDELEZ / CLORETS - CHEWING GUM
J. WALTER THOMPSON CAIRO EGYPT OMAR HILAL
Maadi
EGYPT
Gold
B02 Durable Consumer Goods, including Cars
THE DATE
AWR ARABIAN AUTOMOBILES / NISSAN REMOTE ENGINE START
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
HERTZ RADIO
UNITED ARAB EMIRATES
THE PHILIPPINES
Short List
THE INTERVIEW
AWR ARABIAN AUTOMOBILES / NISSAN REMOTE ENGINE START
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
HERTZ RADIO
UNITED ARAB EMIRATES
THE PHILIPPINES
Short List
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
GREED
LANDMARK GROUP / CENTREPOINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES TRUFFLE
Beirut
PLUNK
Beirut
KEY 66
Cairo
LEBANON
EGYPT
Short List
B04 Media & Publications
WE'RE LISTENING - THE BIL ARABI DOCUMENTARY
VICE / THE LAUNCH OF VICE ARABIA
VICE ARABIA Dubai UNITED ARAB EMIRATES VICE ARABIA
Dubai
UNITED ARAB EMIRATES
Grand Prix
B06 Corporate Image & Sponsorship
THE BOY NOBODY COULD SEE
LANDMARK GROUP / CENTREPOINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES TRUFFLE
Beirut
MPC
London
ASSEMBLY ROOMS
London
LELAND MUSIC
London
LEBANON
UNITED KINGDOM
Bronze
B07 Corporate Social Responsibility
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
Short List
FEAR OF FLYING
ROYAL JORDANIAN / AIRLINE / SOCIAL MESSAGE
MEMAC OGILVY ADVIZE Amman JORDAN DEJAVU
Dubai
UNITED ARAB EMIRATES
Silver
C01 Viral Film
WE WILL SING LOVE
MOBILE TELECOMMUNICATION COMPANY (ZAIN) / MOBILE TELECOMMUNICATION COMPANY (ZAIN) RAMADAN
MINDSHARE DUBAI UNITED ARAB EMIRATES LOTS OF JOY PRODUCTIONS
Kuwait
KUWAIT
Bronze
C02 Branded Content & Entertainment Film
IMAGINE DUBAI
DCTCM - DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING / CITY OF DUBAI
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES JOSEPH KAHN
Los Angeles
USA
Short List