2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A09 Financial Products & Services
VISA / OTLOB
VISA INTERNATIONAL / VISA #SMALLWINS
IMPACT BBDO Cairo EGYPT RHINO PRODUCTIONS
Cairo
EGYPT
A11 Commercial Public Services
MAKASIB WEDNESDAY
OMANTEL - OMAN TELECOMMUNICATIONS COMPANY (S.A.O.G) / LOYALTY REWARDS REDEMPTION PROGRAM
OMANTEL Muscat OMAN PRODIGIOUS
Dubai
UNITED ARAB EMIRATES
NOW OR NEVER
ORANGE / ORANGE
FP7/CAI Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
LOVE IT
DU / TELECOM
GOOD PEOPLE CONTENT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
LIZARD VFX
Cairo
EGYPT
Short List
NATIONAL ANTHEM
ETISALAT / BRAND/PROMOTION
TNA Cairo EGYPT TNP
Giza
EGYPT
GHANA IS MY MOTHER
ETISALAT / BRAND/PROMOTION
TNA Cairo EGYPT TNP
Giza
EGYPT
ETISALAT .. WITHOUT INTERNET YOU ARE NOTHING
ETISALAT TELECOMMUNICATION COMPANY / DAILY BUNDLE
TNA Cairo EGYPT THE PRODUCERS
Cairo
EGYPT
MEET YOUR MOTHER
DU / TELECOM
GOOD PEOPLE CONTENT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
YOLO
SAUDI TELECOM COMPANY / SAWA PRE-PAID
J. WALTER THOMPSON RIYADH SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES
FOMO
SAUDI TELECOM COMPANY / SAWA PRE-PAID
J. WALTER THOMPSON RIYADH SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES
FOODIE
SAUDI TELECOM COMPANY / SAWA PRE-PAID
J. WALTER THOMPSON RIYADH SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES
SELFIE
SAUDI TELECOM COMPANY / SAWA PRE-PAID
J. WALTER THOMPSON RIYADH SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES
A12 Corporate Image & Sponsorship
WHAT WILL THEY SAY ABOUT YOU?
NIKE / NIKEWOMEN
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS DIVISION
Paris
TRIM EDITING
London
GRAND CENTRAL SOUND STUDIOS
London
STAINLESS SOUND
Amsterdam
WOODWORK MUSIC
Salford
FRANCE
THE NETHERLANDS
UNITED KINGDOM
65TH ANNIVERSARY
NATIONAL BANK OF KUWAIT / BANK 65TH ANNIVERSARY
SENYAR MARKETING AND BRANDING Hawalli KUWAIT SENYAR MARKETING AND BRANDING
Hawalli
KUWAIT
MAKING THE NATION'S GAME
ABDUL LATIF JAMEEL / JAMEEL LEAGUE
ABDUL LATIF JAMEEL Jeddah SAUDI ARABIA CENTURY EVENTS PRODUCTIONS
Jeddah
SAUDI ARABIA
MAKE IT HAPPEN
ASTROBANK / BANK RENAMING
PHENOMENA Beirut LEBANON CAUSTIK
Beirut
LEBANON
A13 Corporate Social Responsibility
COLORS OF LOVE
SCA / LIBERO PEAUDOUCE
TRACY Tunis TUNISIA PROPAGANDA
Tunis
TUNISIA
A14 Public Sector
IT ALL STARTS HERE - OGERO TVC
OGERO / OGERO
COM FU Jounieh LEBANON GOLDEN PICTURES
Beirut
LEBANON
A15 Charities & Non-profit
ENGINEERING GREATNESS
ABU DHABI UNIVERSITY & ZAKAT FUND / FUND RAISING FOR #DONATETOEDUCATE
CREATIVE KETTLE Dubai UNITED ARAB EMIRATES CREATIVE KETTLE
Dubai
UNITED ARAB EMIRATES
A BLUEPRINT FOR AMBITION
ABU DHABI UNIVERSITY & ZAKAT FUND / FUND RAISING FOR #DONATETOEDUCATE
CREATIVE KETTLE Dubai UNITED ARAB EMIRATES CREATIVE KETTLE
Dubai
UNITED ARAB EMIRATES
A WEDDING OR A FUNERAL?
KAFA / RAISE THE AGE
PHENOMENA Beirut LEBANON RF
Beirut
LEBANON
SEAT BELT
GNK / DRIVING EDUCATION FOR KIDS
PHENOMENA Beirut LEBANON RF
Beirut
LEBANON
PEDESTRIANS
GNK / DRIVING EDUCATION FOR KIDS
PHENOMENA Beirut LEBANON RF
Beirut
LEBANON
HELMET
GNK / DRIVING EDUCATION FOR KIDS
PHENOMENA Beirut LEBANON RF
Beirut
LEBANON
DON'T TALK AND DRIVE
GNK / DRIVING EDUCATION FOR KIDS
PHENOMENA Beirut LEBANON RF
Beirut
LEBANON
LEBANON IS SUFFOCATING
TFI (TOBACCO-FREE INITIATIVE) / BRING BACK THE LAW
PHENOMENA Beirut LEBANON LILAPOST
Beirut
LEBANON
B01 Fast Moving Consumer Goods
CLORETS: SO CLOSE
MONDELEZ / CLORETS - CHEWING GUM
J. WALTER THOMPSON CAIRO EGYPT OMAR HILAL
Maadi
EGYPT
Gold
#BAKEDRIGHT
MEZZAN HOLDING COMPANY (KSC) / KITCO BONJOUR
BEATTIE + DANE Kuwait City KUWAIT BEATTIE + DANE
Kuwait City
WONDERFUL PRODUCTIONS
Beirut
KUWAIT
LEBANON
HAIR UNDER CONTROL CAMPAIGN
UNILEVER MASHREQ / TRESEMME
DIGITAL REPUBLIC Cairo EGYPT KEY FILM
Cairo
EGYPT
PLAYSTATION COPY
LORENZ / PICPAC'S
DIGITAL REPUBLIC Cairo EGYPT KEY FILM
Cairo
EGYPT
SHOP COPY
LORENZ / PICPAC'S
DIGITAL REPUBLIC Cairo EGYPT KEY FILM
Cairo
EGYPT
RAINBOW MILK - SHADOW MOM
FRIESLAND CAMPINA / RAINBOW MILK
EDELMAN Dubai UNITED ARAB EMIRATES EDELMAN
Dubai
UNITED ARAB EMIRATES
THE DOLCE COUNTDOWN
NESTLE ME / NESCAFE DOLCE GUSTO
WUNDERMAN DUBAI UNITED ARAB EMIRATES COLLECTIF ART
Dubai
UNITED ARAB EMIRATES
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
THE SKATEBOARDERS
MONDELEZ / CADBURY MORO
KAIRO Cairo EGYPT MARADONA
Giza
EGYPT
THE RAPPERS
MONDELEZ / CADBURY MORO
KAIRO Cairo EGYPT MARADONA
Giza
EGYPT
THE BALLERINAS
MONDELEZ / CADBURY MORO
KAIRO Cairo EGYPT MARADONA
Giza
EGYPT
THE RUNNERS
MONDELEZ / CADBURY MORO
KAIRO Cairo EGYPT MARADONA
Giza
EGYPT
B02 Durable Consumer Goods, including Cars
#UNITEFOR #DREAM
HMD GLOBAL / NOKIA PHONES
BPG|COHN & WOLFE DUBAI Dubai UNITED ARAB EMIRATES DEJAVU
Beirut
LEBANON
#UNITEFOR #LOVE
HMD GLOBAL / NOKIA PHONES
BPG|COHN & WOLFE DUBAI Dubai UNITED ARAB EMIRATES DEJAVU
Beirut
LEBANON
#UNITEFOR #LIVE
HMD GLOBAL / NOKIA PHONES
BPG|COHN & WOLFE DUBAI Dubai UNITED ARAB EMIRATES DEJAVU
Beirut
LEBANON
#UNITEFOR #WHATMATTERS
HMD GLOBAL / NOKIA PHONES
BPG|COHN & WOLFE DUBAI Dubai UNITED ARAB EMIRATES DEJAVU
Beirut
LEBANON
THE DATE
AWR ARABIAN AUTOMOBILES / NISSAN REMOTE ENGINE START
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
HERTZ RADIO
UNITED ARAB EMIRATES
THE PHILIPPINES
Short List
THE INTERVIEW
AWR ARABIAN AUTOMOBILES / NISSAN REMOTE ENGINE START
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
HERTZ RADIO
UNITED ARAB EMIRATES
THE PHILIPPINES
Short List
THE MOTHER IN LAW
AWR ARABIAN AUTOMOBILES / NISSAN REMOTE ENGINE START
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
HERTZ RADIO
UNITED ARAB EMIRATES
THE PHILIPPINES
THE DENTIST
AWR ARABIAN AUTOMOBILES / NISSAN REMOTE ENGINE START
TBWA\RAAD Dubai UNITED ARAB EMIRATES CAPITAL D
Dubai
HERTZ RADIO
UNITED ARAB EMIRATES
THE PHILIPPINES
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
CAREEM- THE MAZE
CAREEM / CAREEM
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS
Cairo
EGYPT
SURPRISINGLY AFFORDABLE
HOME CENTRE / HOME CENTRE'S VALUE ADDED SERVICES
HOME CENTRE Dubai UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
UNITED ARAB EMIRATES
GREED
LANDMARK GROUP / CENTREPOINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES TRUFFLE
Beirut
PLUNK
Beirut
KEY 66
Cairo
LEBANON
EGYPT
Short List