2018 Winners & Shortlists

FIGHT

Silver Campaign
BrandEGBANK
Product/ServiceEGBANK
EntrantFP7/CAI Cairo, EGYPT
3 of 4 Campaign
CategoryFinancial Products & Services
Idea Creation FP7/CAI Cairo, EGYPT
Idea Creation 2 GOOD PEOPLE CONTENT Cairo, EGYPT
Media Placement INITIATIVE MENA Cairo, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT

Brief Explanation

Right amidst a typical fight in the busy streets of Cairo, it seems university student, Raouf Abdel Raouf, aka Oufa has had a bit of an incident, a mild accident. The other driver is angry and dismisses Oufa as a child that shouldn’t be driving in the first place. This naturally offends Oufa as he tries to fight back and answer these unjustified accusations, but Oufa’s father keeps pushing him away and replies on his behalf. In defense, his father agrees with the other driver that Oufa is in fact still a child and that the man shouldn’t pick on him. Extremely frustrated with his father’s demeaning defense, the film ends with Oufa mumbling, “I’m not a child” in quite rebellion that gets him nowhere. Pitiful and embarrassed, Oufa only has one promise from EGBANK, “No one takes you in to account, so we’re giving you your first account.”

Credits

Name Company Role
Ahmed Hafez Younis FP7/CAI Executive Creative Director
Amr Haddad FP7/CAI Creative Director
Mohamed Bary FP7/CAI Senior Copywriter
Sherif Fouad FP7/CAI Art Director
Hussein Diaa FP7/CAI Copywriter
Hisham Nagy FP7/CAI Group Account Director
Hatem El Rashidi FP7/CAI Account Supervisor
Farid Sayed FP7/CAI Senior Account Executive
Rania El Bakry FP7/CAI Head of Digital and Social Media
Yasmine Kamal FP7/CAI Senior Digital Account Executive
Naila Fattouh FP7/CAI Head of Strategic Planning
Heba Radwan FP7/CAI Head of Film Production Department
Omar Gawdat FP7/CAI Producer
Ali Ali Good People Films Director
Pierre Mouarkch Good People Films DOP
Begad Omran Good People Films Executive producer
Mahmoud Derbala Good People Films Producer
Mohamed Sabry Good People Films Production Manager
Nada Faied Good People Films Line Producer
Engy Emad Good People Films Production Coordinator
Dzovig Torikian, Renad Tarek Good People Films 1st Assistant Director
Nada Salama Good People Films 2nd Assistant Director
Assem Ali Good People Films Art Director
Engy el Mor Good People Films Stylist
Karim Mira Lizard Colorist
Amr Rabei Lizard Editor
Links
Video URL