TOWN TEAM: OUR FASHION IS GONE
| Brand | TOWN TEAM |
| Product/Service | TOWN TEAM FASHION |
| Entrant | Y&R CAIRO, EGYPT |
| Category | Retail, e-Commerce, Restaurants & Fast Food Chains |
|
Idea Creation
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Y&R CAIRO, EGYPT
|
|
Production
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MARADONA Giza, EGYPT
|
Brief Explanation
In the form of a music video, we see old men and women grouped in deserted places where they used to hang out in the past. They are wearing all the clothes they once thought were in and singing about how their fashion died while warning the younger generations that someday they will be in their shoes.
We see a sense of betrayal on their faces and regret in their voices from the fashion they once believed would last, and now they are left looking outdated and out of place.
Credits
| Neviene Ragab |
Y&R Cairo |
Senior Art Director |
| Mahmoud Shokri |
Y&R Cairo |
Senior Art Director |
| Abdullah Fareed |
Y&R Cairo |
Senior Copywriter |
| Hassan El Sada |
Y&R Cairo |
Managing Director |
| Yasmin Reda |
Y&R Cairo |
Account Manager |
| Salma Al Salawy |
Y&R Cairo |
Account Executive |
| Shady Abdel-Aziz |
Y&R Cairo |
Agency Production |
| Rasha Hashem |
Maradona |
Executive Producer |
| Micheal Makram |
Maradona |
Executive Producer |
| Nader El-Nakoury |
Freelancer |
Director |
| Muhammed Ibrahim |
Freelancer |
DOP |
| Aya Hossam |
Maradona |
Assistant Producer |
| Ahmed Thabet |
Freelancer |
DOP |
| Wael Alaa |
BIRDKILL |
Music Composer |
Links
Video URL
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Video URL