2018 Winners & Shortlists

CHIZZA

Silver
BrandKFC
Product/ServiceKFC CHIZZA
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryRetail, e-Commerce, Restaurants & Fast Food Chains
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production MMI Essex, UNITED KINGDOM

Brief Explanation

In this spot, we introduce KFC’s newest invention, a pizza with a fried chicken fillet for a base instead of dough. Reasoning that this is better than pizza we felt there was no better way to prove it than by taking it over to Italy to get the ultimate endorsement – from real life Italians, the inventors of Pizza themselves. But KFC desecrating their proud history with a Chizza didn’t go down so well, as multiple everyday Italians told us on camera exactly what they thought of our invention, and what we could do with it. But instead of letting their seething anger ruin our ad, we just subtitled it as if they passionately loved it, making sure we got our valuable Italian blessing one way or another.

Credits

Name Company Role
Fadi Yaish Impact BBDO Dubai Executive Creative Director
Jamie Kennaway Impact BBDO Dubai Creative Director
Steve De Lange Impact BBDO Dubai Creative Director
Anju Purushot Impact BBDO Dubai Senior Broadcast Producer
Sana Omran Impact BBDO Dubai Senior Account Manager
Andrea Ciarla MMI Executive Producer
Riccardo Paoletti MMI Director