2018 Winners & Shortlists

TWINKIES

BrandEDITA
Product/ServiceTWINKIES
EntrantLOOK ADVERTISING COMPANY Cairo, EGYPT
CategoryFood
Idea Creation LOOK ADVERTISING COMPANY Cairo, EGYPT
Production LOOK ADVERTISING COMPANY Cairo, EGYPT

Brief Explanation

It doesn't matter how you look from outside , it matters that you're white from inside, this was our message in the AD & we relate it to Twinkies that it has different flavors (chocolate , strawberry) but still with white heart. we started with an old guy called "Gamal" was sitting on the street & laughing showing his white heart from inside. In addition, the famous Egyptian singer ABD EL-HALEEM HAFEZ was called "EL Andleeb EL- Asmar" showing that he is dark from outside but with white heart from inside. Also the black Indian & red Ninja have a white heart from inside & Tamer Hagras the Egyptian Actor has an orange skin from outside but he is white from inside. finally we relate the message to Twinkies , although Twinkies has different flavors ( chocolate & strawberry) but still white from inside.

Credits

Name Company Role
Mohamed Zayat LOOK Advertising Creative & Director
Links
Social Media URL