| Brand | NATIONAL BANK OF KUWAIT - EGYPT |
| Product/Service | NBK BRAND CAMPAIGN |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | Financial Products & Services |
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Idea Creation
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LEO BURNETT CAIRO, EGYPT
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Media Placement
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ZENITH Cairo, EGYPT
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Production
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FINAL CUT FILM PRODUCTION Cairo, EGYPT
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Brief Explanation
The scene begins prevailing a young boy calling for his father by a dining table to ask for his allowance.
The father, with a straight face and a blunt tone of voice, instructs his son to sign what seems to be official paperwork. And this is confirmed when the father immediately tears the paperwork apart, orders his son to start all over again, and to leave and return with a copy of his ID, upon his son’s crossing something out.
Credits
| Amr Darwish |
Leo Burnett Cairo |
Managing Director |
| Mohamed Yousri |
Leo Burnett Cairo |
Head of Planning |
| Osama Arnaouty |
Leo Burnett Cairo |
Creative Director |
| Mohamed Kamal |
Leo Burnett Cairo |
Creative Director |
| Mohamed Zoheir |
Leo Burnett Cairo |
Senior Graphic Designer |
| Nesrine El Feki |
Leo Burnett Cairo |
Copywriter |
| Salma Ezz |
Leo Burnett Cairo |
Copywriter |
| Nada Kamel |
Leo Burnett Cairo |
Group Account Director |
| Yasmeen El Tonsy |
Leo Burnett Cairo |
Communication Executive |