5 POUNDS..ARE YOU SERIOUS?
| Brand | NATIONAL BANK OF KUWAIT - EGYPT |
| Product/Service | NBK BRAND CAMPAIGN |
| Entrant | LEO BURNETT CAIRO, EGYPT |
| Category | Financial Products & Services |
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Idea Creation
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LEO BURNETT CAIRO, EGYPT
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Media Placement
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ZENITH Cairo, EGYPT
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Production
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FINAL CUT FILM PRODUCTION Cairo, EGYPT
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Brief Explanation
An opening scene showing a couple sitting across from each other at a table in a café, with a glass barrier in between.
The woman seems angry and frustrated while the couple’s distorted conversation keeps going back and forth, leaving the two lovers in a state of confusion and futile miscommunication, which pushes the woman to eventually leave and give up.
Credits
| Amr Darwish |
Leo Burnett Cairo |
Managing Director |
| Mohamed Yousri |
Leo Burnett Cairo |
Head of Planning |
| Osama Aranouty |
Leo Burnett Cairo |
Creative Director |
| Mohamed Kamal |
Leo Burnett Cairo |
Creative Director |
| Mohamed Zoheir |
Leo Burnett Cairo |
Senior Graphic Designer |
| Nesrine El Feki |
Leo Burnett Cairo |
Copywriter |
| Salma Ezz |
Leo Burnett Cairo |
Copywriter |
| Nada Kamel |
Leo Burnett Cairo |
Group Account Director |
| Yasmeen El Tonsy |
Leo Burnett Cairo |
Communication Executive |