2018 Winners & Shortlists

IT'S NEVER TOO LATE

BrandALLIANZ SNA
Product/ServiceINSURANCE
EntrantMEMAC OGILVY & MATHER LEBANON Beirut, LEBANON
CategoryFinancial Products & Services
Idea Creation MEMAC OGILVY & MATHER LEBANON Beirut, LEBANON
Idea Creation 2 MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Production BIP MEDIA Beirut, LEBANON

Brief Explanation

In this TVC, an old man is telling the story of how he met his wife. How he introduced himself to her, and how she told him that he needs her parents' permission. During the meeting with the parents, he asked for their blessing. The mother asked the man about his job, he responded that he's retired. To her shock. They continued asking questions such as how are you going to support our daughter? To which he replied that he took his pension plan from the insurance company. Therefore, they gave him permission to marry their daughter.

Credits

Name Company Role
Danielle Chebli Memac Ogilvy & Mather, Beirut Creative Director
Naji Boulos Memac Ogilvy & Mather, Beirut Managing Director
Bachir Ghanem Memac Ogilvy & Mather, Beirut Account Director
Chrsitan Safi Memac Ogilvy & Mather, Beirut Associate Creative Director
Nour Jurdi Memac Ogilvy & Mather, Beirut Copywriter
Marie-Noelle de Chadarevian Memac Ogilvy & Mather, Beirut Senior Copywriter
Dimitri Ghalieh Memac Ogilvy & Mather, Beirut Senior Graphic Designer
Mona Melhim bip media Executive Producer
Andre Chammas bip media Director