2018 Winners & Shortlists

CARMAN

BrandCAREEM LEBANON
Product/ServiceCAREEM LEBANON
EntrantHIVE CREATIVE SHOP Dubai, UNITED ARAB EMIRATES
CategoryTravel, Transport & Leisure
Idea Creation HIVE CREATIVE SHOP Dubai, UNITED ARAB EMIRATES
Production KINOBEY Beirut, UNITED ARAB EMIRATES

Brief Explanation

People from Lebanon are famed for their love of cars. The streets of Lebanon, however, aren't the best for driving on. The TVC talks about an area in Beirut, Hamra, that is particularly notorious for potholes, narrow streets and reckless drivers; resulting in scratches, bangs and dings. Careem is the Middle East's Favourite ride-booking app, the logic is this: if you really love your car, why drive it in the streets of Lebanon? Save your car, book Careem.

Credits

Name Company Role
Sandy R McIntosh HIVE Creative Shop Lead Creative
Zeina El Assaad HIVE Creative Shop Arabic Copywriter
Zein El Cheikh KinoBey Director