| Brand | MIRACO EGYPT |
| Product/Service | MIDEA MISSION AC |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Durable Consumer Goods |
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Idea Creation
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J. WALTER THOMPSON CAIRO, EGYPT
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Production
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GOOD PEOPLE FILMS Cairo, EGYPT
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Brief Explanation
A moment where you expect to see people going insane over a certain act or behavior; but in contrary and as a bigger surprise, everyone is acting chilled, very cool and even being helpful in bizarre situations.
Meet Mission, the latest AC launched through Midea. As of a main feature that differentiates the AC from one another, it cools up the temperature that reaches up 52 degrees and clears the air; and here was our main hook.
Our film revolves around situation showing a couple having dinner in a restaurant, whereas the main hero shirt is covered with pasta all over. The couple reacts in a very friendly manner and even jokes about the pasta stain on his shirt as if it resembles a country on the map instead of storming out on the waiter who spilled it – this is a reflection of Mission AC clearing up the air!
Credits
| Ali Ali |
Good People Film |
Director |
| Mai Azmy |
J.Walter Thompson Cairo |
Managing Director |
| Ibrahim Islam |
J.Walter Thompson Cairo |
Head of creative |
| Karim Ayesh |
J.Walter Thompson Cairo |
Creative Director |
| Mostafa Sherif |
J.Walter Thompson Cairo |
Creative Director |
| Ahmed Waheed |
J.Walter Thompson Cairo |
Senior copywriter |
| Youssef Hammad |
J.Walter Thompson Cairo |
Senior Art Director |
| Diana George |
J.Walter Thompson Cairo |
Business Director |
| Hisham Ghamrawy |
J.Walter Thompson Cairo |
Account Manager |
| Malak ElNahas |
J.Walter Thompson Cairo |
Seniro account exceutive |
| Amir Adib |
J.Walter Thompson Cairo |
Planning Director |
| Begad Omran |
Good People Film |
Executive producer |
| Mayar Makhlouf |
J.Walter Thompson Cairo |
Producer |
| Hani Mohsen |
J. Walter Thompson Cairo |
Copy Writer |
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