| Brand | MARS |
| Product/Service | SNICKERS CRISPER |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Food |
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Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Production
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CITY FILMS Beirut, LEBANON
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Production 2
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AOC PARIS, FRANCE
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Brief Explanation
We open on a man inside his car attempting to reverse park. He tries his best to squeeze into a tight spot between a car and a lamppost, giving himself no space on either side to get out. Naturally his driver’s side door won’t open as he slams it against the neighboring car. Having to climb out through the other side, the door only opens a few inches as it hits the lamppost. Undeterred, he painstakingly squeezes out only for us to realize that he managed to park between the only lamppost and car in an otherwise empty car park.
Credits
| Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
| Jamie Kennaway |
Impact BBDO Dubai |
Creative Director |
| Steve De Lange |
Impact BBDO Dubai |
Creative Director |
| Anju Purushot |
Impact BBDO Dubai |
Senior Broadcast Producer |
| Frances McCabe |
Impact BBDO Dubai |
Regional Account Director |
| Lina Ghulam |
Impact BBDO Dubai |
Senior Account Manager |
| Joyce Hadife |
City Films |
Executive Producer |
| Mathew Swanson |
City Films |
Director |
Links
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