| Brand | MARS |
| Product/Service | SNICKERS CRISPER |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Food |
|
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
|
Production
|
CITY FILMS Beirut, LEBANON
|
|
Production 2
|
AOC PARIS, FRANCE
|
Brief Explanation
We open on a brave mountain climber scrambling up a rock face in epic fashion, when suddenly he loses his footing. Thinking he’s about to die, he becomes hysterical and holds on in primal fear. In a twist of the camera we realize he’s not climbing on a rock face at all, just awkwardly crawling along the ground, observed by a bemused mountain farmer and his equally perplexed goat.
Credits
| Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
| Jamie Kennaway |
Impact BBDO Dubai |
Creative Director |
| Steve De Lange |
Impact BBDO Dubai |
Creative Director |
| Anju Purushot |
Impact BBDO Dubai |
Senior Broadcast Producer |
| Frances McCabe |
Impact BBDO Dubai |
Regional Account Director |
| Lina Ghulam |
Impact BBDO Dubai |
Senior Account Manager |
| Joyce Hadife |
City Films |
Executive Producer |
| Mathew Swanson |
City Films |
Director |
Links
Social Media URL