FABRIKA - WILL CUT IT SHORT
| Brand | GHABBOUR AUTOMOTIVE COMPANY |
| Product/Service | LEASING |
| Entrant | TNA Cairo, EGYPT |
| Category | Cars & Automotive Products & Services |
|
Idea Creation
|
TNA Cairo, EGYPT
|
|
Production
|
TNP Giza, EGYPT
|
Brief Explanation
We created typical meet-up situations between a seller and different potential buyers all shot in one location. We managed to shed light on different profiles of unpleasant buyers by utilizing an insightful dialogue. Compiling all the negative experiences in one copy has allowed us to convey the final message that one doesn’t have to meet up with buyers a hunderd times as long as he’s only selling his car once, and thus, presenting Fabrika as a more reliable and efficient way to sell used cars.
Credits
| Bassel El Deeb |
TNA |
Managing Partner |
| Sherif Mounir |
TNA |
Creative Director |
| Tamer Tawfik |
TNA |
Senior Copy Writer |
| Hazem El Saadani |
TNA |
Deputy Managing Director |
| Mahmoud Badr |
TNA |
Group Account Director |
| Salma Khairat |
TNA |
Account Manager |
| Sherif Mounir |
TNA |
Director |
| Mohsen Sherif |
NA |
Assistant Director |
| Mohamed Ibrahim |
NA |
DOP |
| Ahmed Sherbini |
Lizard |
Editor |
| Karim Mira |
Lizard |
Colorist |
| Reema |
NA |
Stylist |
| Hosny Ali |
NA |
Sound Engineer |
| Mahmoud Khattab |
TNP |
Executive Producer |
| Hagar Ewais |
TNP |
Producer |
Links
Video URL