2018 Winners & Shortlists

SPEAK YOUR HEART

BrandUNILEVER
Product/ServiceBROOKE BOND RED LABEL
EntrantWUNDERMAN DUBAI, UNITED ARAB EMIRATES
CategoryFast Moving Consumer Goods
Idea Creation WUNDERMAN DUBAI, UNITED ARAB EMIRATES
Production MONDA Beirut, LEBANON

Brief Explanation

The film shows an old Arab man being invited for a conversation: to advise an anonymous Arab woman sitting behind a curtain. She is here to talk about her marital discord and whether her decision to get a divorce is the right one. The conversation becomes a see-saw between societal norms and a woman’s self-conviction. The man finally yields to her point of view, that her and her daughter’s happiness are more important. What he doesn’t know that he’s been talking to his own daughter, whose voice was morphed. Then, it becomes a question of whether he will change his opinion in light of this fact or stand by his daughter. It was based on a real conversation of Ohoud, the woman featured in the film.

Credits

Name Company Role
Piotr Chrobot Wunderman Executive Creative Director
Piotr Osinksi Wunderman Executive Creative Director
Hassan Syed Wunderman Associate Creative Director
Louis Moghabghab Wunderman Group Creative Head
Alvaro Bretel Wunderman Strategy Director
Georges Kallab Wunderman Group Account Director
Farid Hage Wunderman Account Manager