2018 Winners & Shortlists

MOTHER RUSSIA

Short List
BrandEGYPT FOODS
Product/ServiceFOOD INDUSTRY
EntrantTHE ACADEMY Giza, EGYPT
CategoryFood
Idea Creation THE ACADEMY Giza, EGYPT
Idea Creation 2 THE ACADEMY Giza, EGYPT

Brief Explanation

The film showcases a side of the Russian people that is badass, tying the slogan “tiger and conquer” to how the Russian conquer every activity they do. Whether it’s a mafia exchange, a bachelor party or playtime, they do it dangerously. This is why “the conquerors” (those who eat tiger) can win a trip to Russia to support their team and show them how badass they are too.

Credits

Name Company Role
Sherif Mounir The Academy Creative Director
Tamer Tawfik The Academy Senior Copywritter
Ahmed Tarek The Academy Managing Partner
Basel El-Deeb The Academy Managing Partner
Shahira Akel The Academy General Manager
Amr Nour El-Dien The Academy Senior Account Executive
Salma Ayman The Academy Account Executive
Dalia El-Ashry The Academy Account Executive
Mohamed El-Zayat N/A Director
Mihai Marius Apopei N/A DOP
Dream Box Dram Box Production House
Marwan Nicolas N/A Executive Producer
Maya Mahfouz N/A Producer
Amr Rabae N/A Editor
Karim Mira N/A Colorist
Hosni Ali N/A Sound Design
Ahmed Tarek Yehia N/A Music Composer
Mahmoud El-Shaht The Academy Senior Graphic Designer
Links
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