2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
THE LINE-UP SONG
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT

Winner

ONE-DROP BOTTLE
HENKEL / PRIL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Grand Prix
TUMMYFISH
NESTLÉ MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
TRUMP
ROYAL JORDANIAN / TACTICAL AD
MEMAC OGILVY ADVIZE Amman JORDAN
Short List
A02 Creative Effectiveness for Good
#SHOPLESS
BRF / SADIA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
#BEATME
UN WOMEN / PUBLIC AWARENESS
BBDO PAKISTAN Lahore PAKISTAN

Winner