CHICLETS - A TALKING PACK
Brand | MONDELEZ |
Product/Service | CHICLETS |
Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
Category | Creative Effectiveness |
Idea Creation
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J. WALTER THOMPSON CAIRO, EGYPT
|
Brief Explanation
A design made for social media activation
The objective was to regain the brand’s youthfulness.. The old packs have been replaced with more hip & youthful ones. The iconic logo was transformed into a talking “mouth”, and the flavors were personalized into characters, creating a seamless transition from on shelf to online. The packs, or rather the characters, were brought to ‘live’, and the brand was the first to introduce “LIVE ANIMATED WEBISODES” in the Middle East. The idea was to own a new level of social engagement native to today’s youth.
Credits
Ibrahim Eslam |
J. Walter Thompson Cairo |
Head of Creative Team |
Amr Thabet |
J. Walter Thompson Cairo |
Art Director |
Malek Sherif |
J. Walter Thompson Cairo |
Art Director |
Ahmed Wahid |
J. Walter Thompson Cairo |
Copywriter |
Salma Hamouda |
J. Walter Thompson Cairo |
Business Director |
Mai Azmy |
J. Walter Thompson Cairo |
Managing Director |
Sandra Hazem |
J. Walter Thompson Cairo |
Account Manager |
Shady Abdel Aziz |
J. Walter Thompson Cairo |
Agency Producer |
Mahmoud Hamdy |
N/A |
Director |
Mahmoud Derbala |
Magic Beans |
Producer |
Menna El Sweify |
Mondelez |
Head of Gum, Candy & Beverage |
Ahmed Emad |
Mondelez |
Media Manager |
Dina Medhat |
Mondelez |
Brand Manager Gum & Candy Egypt |