2018 Winners & Shortlists

FIFTY YEARS OF MOTHERHOOD

Gold
BrandDANONE
Product/ServiceDANONE YOGHURT
EntrantGOOD PEOPLE FILMS Cairo, EGYPT
CategoryCasting
Idea Creation SHEM'S PUBLICITE Casablanca, MOROCCO
Idea Creation 2 GOOD PEOPLE CONTENT Cairo, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT
Production 2 VIDEORAMA Casablanca, MOROCCO

Brief Explanation

This year, Danone Maroc celebrated 50 years of brand presence in Morocco. We branded it as 50 years of Motherhood. And we launched with this intimate film that is a tribute or homage to Moroccan mothers and motherhood in general. Celebrating the challenges, sacrifice, dedication and utter joyfulness that is being a mother.

We insisted on casting only real mothers for this one. One that has experienced and would understand the true meaning of being a mother. And we finally found one that was actually 4 months pregnant. We instantly fell in love with her motherly mannerisms and the imperfections of her skin, and water retention in her face due to her pregnancy. She had zero acting experience, but we knew we would have to work with her, because of how incredibly motherly she felt.

Credits

Name Company Role
Ali Ali Good People Films Founder/Director
Pierre Mouarkech Good People Films Founder/DOP
Karim Mira Lizard Founder/Colorist
Amr Rabee Lizard Editor
Yanis Ayouch Shems Casablanca Creative Director
Quods Ouaissi Shems Casablanca Copywriter
Siham El Aoufir Shems Casablanca Copywriter
Sary Hany Key 66 Productions Music Composer
Ali Ali Good People Content Founder/Creative Director